Job Description: 

 MARKETING LIAISON 

 The Marketing Liason is responsible to oversee and direct the coordination of all referrals and admission into the Facility and develop. Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.  Meet census goals by working with the center's interdisciplinary team. Build and grow census and quality mix by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.  

MAJOR PURPOSE: Excellent Organization, Communication and presentation Skills. Knowledge of health care marketing and community resources, management of admissions process including VOB applications and third party reimbursement.

QUALIFICATIONS:

• Business Administration degree and/ or 3-5 years directly related health care experience.
• Can communicate both verbally and in writing.
• Must have excellent presentation and organization skills.
• Ability to work with supervisors, co-workers and facility staff in performance of duties.
• Knowledge of state and federal regulations governing the admissions process with a nursing facility.

PHYSICAL REQUIREMENTS:.

• Must function independently, have flexibility, personnel integrity, and the ability to work effectively with residents, personnel, support agencies, and outside agencies.
• Must be in good health and display emotional stability.
• Can relate to and work with ill, disabled, elderly, emotionally upset, and at times hostile people within the facility.

PRIMARY FUNCTIONS:

• Identify and develop potential referral sources.
• Increase referral sources.
• Maximize the census through effective marketing.
• Generate public relations and marketing opportunities.
• Receive incoming referrals from hospitals, community agencies and families.
• Coordinate Admissions meetings each day with appropriate team to speed up the process.
• Speak and / or meet with families about specific admissions requirements and placement procedures.
•  Supervise the readmission process. 
•  Attend administrative staff meetings. in-services, and appropriate professional meetings and workshops. 
•  Provide supervision to the admissions coordinator and assume the duties of the position upon absence. 
•  Contact area hospitals, community agencies and groups to promote and maintain good working relationships.

EXPECTATIONS:

• Attend mandatory in-services held at the facility.
• Understand responsibility concerning infection control, safety, accident and fire prevention.
• Discuss any problems, needs or concerns that arise with Administrator.
• Understands and upholds the Residents' Bill of Rights and holds all resident information confidential.

Benefits/Perks:

• Medical
• Dental
• Vision
• Life Insurance
• Retirement Savings

Location:

North Miami, FL