Responsibilities:

Oversee operations for three brands (Blatant Lacrosse, Blatant Clothing Co., and Blatant Golf)

Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting

Manage pop-up shop calendar, staff, and schedule for all brands

Develop and implement an e-commerce strategy in order to improve website performance

Work with developers to improve website speed

Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition

Research the market in order to discover new trends and assist in the decision-making of new inventory

Maintain relationships with vendors

Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs

Work directly with the marketing team to oversee PPC, SEO, Display, affiliates, email marketing, and social media

Develop a content calendar and oversee website uploads and landing page development

Report on performance

Skills, Knowledge and Experience:

Minimum 3 to 5 years experience in a similar role

Bachelor’s degree in a related field.

Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display, and affiliate channels.

Confidence in developing and overseeing retail and eCommerce-focused digital marketing strategies.

Excellent understanding of UX, web design, customer flow, and web analysis.

Confidence in traffic analysis, reporting tools and optimization.

Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.

Nice to haves:

Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics

High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics.

Broad experience in attribution modeling, website speed optimization, A/B testing, conversion management, and sales journey optimization.

Strong MarTech background, with experience managing marketing and tech teams

Benefits:

401k w/ Employer Match

Health and Dental Benefits

PTO

Working arrangement: Hybrid

Autonomy to re-build brands from the ground floor

Tremendous growth potential to build own team

Flexible work from home options available.