Job Description

Reports to: Director of Marketing
Contract: Permanent
Start Date: Asap
Activity: Full-time (100%)
Location: This is a remote role that can be worked anywhere from the US

We are seeking a “Field Marketing Manager” to increase awareness around Lunaphore and its products among the scientific community, including Discovery, Translational and Clinical researchers across Academia, Biopharma and CROs to ultimately generate sales opportunities. This role involves the organization of regional activities such as scientific seminars and roadshows, attendance to local conferences, development of promotional content, and coordination of regional marketing campaigns. You will be an integral part of our Global Marketing Team, reporting to the Director of Marketing, and working closely with Events, Product Marketing and US Commercial teams.

Responsibilities

• Support development of the marketing strategy of Lunaphore products, setting goals, identifying key success factors, and outlining tactics with KPIs, focusing on lead generation and customer acquisition, while boosting scientific credibility and product awareness.
• Support lead and opportunity generation in the North American region. Track new leads in the CRM in alignment with Lunaphore processes and coordinate follow-ups with Sales Development Representatives.
• Plan, organize and execute local scientific seminars and roadshows in North America, including: coordination with hosting institutions and scientists, definition of content agenda, development of promotional content, and management of logistics of marketing materials and delegate attendance.
• Plan and organize and/or support Lunaphore’s presence at local and international scientific conferences, including sponsorship coordination, content and logistics, as well as event attendance to ensure its execution.
• Monitor the market and competition and provide market and customer inputs from the North American territory to Product Marketing to influence Marketing content strategy. Support Product Marketing in the development of campaigns to raise awareness, generate new leads and nurture them through the marketing and sales funnels.
• Set goals and track performance of marketing activities in North America. Develop reports, analyze KPIs and ROI, and regularly optimize marketing efforts.
• Actively contribute to the definition and continuous improvement of the Lead Generation and Events organization processes.
• Regularly align with the Global Events and Product Marketing teams based in Switzerland to ensure branding, communication and process consistency.
• Regularly align with the North America Commercial team to support sales efforts in the region through participation in sales calls, organization of ad-hoc events and presentations, and by coordinating event logistics with them.
• Travel nationally and internationally to attend scientific conferences or team meetings up to 30% of the time.

#LI-Remote

Qualifications

• You have a Master’s degree or higher in Life Sciences or similar. A focus in immuno-oncology, immunology, histopathology, oncology, and/or molecular biology is a strong plus.
• You have at least 2+ years of experience in a similar role, including positions in Event organization, Marketing, Product Management, Technical Sales, Field Application Science and Business Development in the biomedical or biotech industries.
• You have experience building relationships with KOLs, clinical researchers and academic customers.
• Previous experience with similar products and customers, including molecular or antibody-based testing instrumentation, high-capex spatial technologies, and life sciences laboratories in academic core facilities, biopharma, CROs and clinical research laboratories is highly desired.
• Proven scientific understanding of biomarker analysis, histopathology, molecular biology, immuno-oncology or immunology, and/or a good understanding of the drug and biomarker development processes is a strong plus.
• You have an excellent command of oral and written English.
• Knowledge of design tools such as Adobe Illustrator and Adobe InDesign is a plus.
• Experience using HubSpot or other CRM tools is a strong plus.

Required soft skills

• You set ambitious goals and push to achieve targets.
• You have a strategic and commercial mindset.
• You are self-motivated, autonomous, and proactive.
• You have great attention to detail.
• You have strong oral, written, and visual communication skills.
• You are comfortable handling responsibilities ranging from high-level strategy to hands-on execution of tactics.
• You have excellent organizational skills, with the ability to manage short deadlines and deliver results with limited supervision.
• You are comfortable reading, writing, and discussing highly technical topics.
• You are a fast learner, demonstrating critical thinking and analytical skills.
• You are curious and keen on looking for new ideas and tools to contribute to the team __ efforts.
• You are dynamic, flexible and able to multi-task in a constantly changing environment.
• You can take up responsibility and thrive under pressure.
• You are able to interact and work in a global team while performing a fully remote job.

Additional Information

• A dynamic company where you can have a real impact
• An environment where you will be able to grow both professionally and personally
• Collaborate every day with a young, interactive, and motivated team
• A diverse and international working environment

To protect the interests of all parties, LUNAPHORE TECHNOLOGIES SA will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to LUNAPHORE TECHNOLOGIES SA will be considered LUNAPHORE TECHNOLOGIES SA property.