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Marketing Manager

Blink Charging

Marketing Manager

Miami Beach, FL
Full Time
Paid
  • Responsibilities

    Job Summary

    The ideal Marketing Manager is a curious thinker who enjoys using their marketing knowledge to create, test, and execute marketing campaigns. This is a fast-paced role that will work alongside the VP of Marketing, sales, design, and customer service teams. This position offers an exciting environment in which all marketing channels are used to effectively communicate and grow the Blink business.

    PRIMARY RESPONSIBILITIES

    Trade Marketing

    Write compelling sales copy and work with graphic designer to create all marketing and sales collateral, including presentations, proposals, client and customer emails, etc.

    Identify marketing needs from the sales team and provide required collateral

    Assist in leveraging and growing opportunities to expand the company’s footprint with strategic partners worldwide

    Maintain and be responsible for corporate compliance to Blink brand standards

    Campaign Management

    Manage Blink’s participation in Nissan's No Charge to Charge program

    Manage Blink’s listing and involvement with the PlugShare program

    Research & Marketing Strategy

    Research and stay abreast of industry trends to be able to utilize the knowledge in marketing campaigns

    Work with VP of Marketing to use existing company and industry data to identify opportunities to grow the company’s business

    Understand and be able to act on market research data

    Digital Marketing

    Maintain the company’s websites including frequent updates to news and blog content

    Implement the company’s social media strategy across multiple channels and accounts

    Create and implement email marketing and customer communication campaigns

    Manage and report on Blink’s web, social, and digital performance

    Writing and Public Relations

    Write company blog posts, social media updates and customer communications

    Assist in drafting corporate and client press releases

    Maintain list of press and industry contacts

    Leadership

    Manage marketing vendors: SEM/PPC, website & app developers, printers, etc.

    SKILLS AND QUALIFICATIONS

    Bachelor’s degree in marketing, business administration, public relations/communications,

    5+ years of experience in marketing

    Preferred experience in trade marketing

    Excellent communication, interpersonal, and organizational skills

    Proficient in Microsoft Office, knowledge of Adobe InDesign a plus

    Experience supporting sales teams, customer service, and internal stakeholders

    Ability to multi-task and set priorities while adhering to tight deadlines

    Enthusiasm to work in a fast-paced and collaborative environment

    Leader capable of identifying opportunities and taking on projects and overseeing to completion

    Work Authorization:

    United States (required)

    ​Working conditions are normal for an office environment. Work may require occasional travel, weekend and/or evening work.

    Blink provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.