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Marketing Automation Specialist

BlockForce Talent

Marketing Automation Specialist

National
Full Time
Paid
  • Responsibilities

    Apply and discover what we have to offer you if you join us as a Marketing Automation Specialist.  Should this role be a good match for you and your professional aspirations, you will become part of the Sun Chemical Global Marketing team.  This role can be remote, based in St. Charles, IL or Northlake, IL. 

    To be successful in this role, you must be comfortable working with remote teams. Be an experienced user of Marketing Automation tools such as Pardot, Markato, Hubspot and understands the interaction with Salesforce. Possess the ability to manage the development and implementation of campaign assets including email templates, landing pages, contact lists, campaign workflows, and automation rules.  Acts as subject-matter-expert regarding automation workflow, planning, processes, production, and timelines. Design and manage new marketing analytics programs, performance, dashboards, and reports.  Implements and executes digital marketing automation campaigns and projects.  Demonstrates knowledge of best practices for creative emails, templates segmentation dynamic content, and testing methodologies. 

    QUALIFICATIONS:

    • B.A. or B.S. degree from a four-year college or university.
    • Understanding of GDPR laws.
    • MUST have experience w/ SALESFORCE  (lightening edition) and/or Salesforce Marketing Cloud  
    • 3+ years of experience with CRM tools (Google Analytics and UTM tracking).
    • Work experience in the creation of landing pages and email marketing materials.
    • Proficiency with Marketing Automation tools Specifically PARDOT (Pardot, HubSpot, Eloqua or Marketo).
    • Experience with implementing analytics code and setting up analytic event tracking using various platforms (Google Tag Manager, Data Studio etc).
    • Expertise in gathering, analyzing data and making suggestions regarding the most effective way to proceed based on business requirements.