Job Description
Overview:
Assist media planning and buying team(s) with planning and implementation for client accounts primarily utilizing digital media.
Responsibilities:
- Gather information to be used in developing media plans, such as demographic profiles, media usage habits, media costs, and competitive spend data
- Assist planners in developing media strategy and recommendations
- Prepare and maintain buy details, flowcharts and budgets for media plans using Excel, PowerPoint, and planning-specific software
- Review and verify media buys to ensure proper execution
- Issue and maintain insertion orders
- Perform media operations-based functions ensure proper implementation and execution of media programs
- Assist in development of client dashboards, including collection and aggregation of data and final dashboard creation
- Assist planners with campaign analysis and optimization recommendations
- Maintain client and campaign budgets, including billing discrepancy resolution, Blue 449 financials process, and client billing
- Provide research for and write portions of media Point-Of-Views (POVs) and recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use
- Meet with sales reps to analyze value and applicability of media vehicles for client media plan
- Conduct competitive analyses including collection, analysis, and interpretation of competitor data to draw relevant conclusions