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Technical Marketing Lead

Blue Fish Group

Technical Marketing Lead

Austin, TX
Full Time
Paid
  • Responsibilities

    Job Description

    We have a great team, strategy, and products in place, but we need your help executing!

    Are you or someone you know the ideal candidate? The role requires you to toggle between analysis/problem solving and creative problem solving and utilizing your strong grasp of technical digital marketing implementation throughout the entire marketing funnel. You will also have substantial influence on Blue Fish Group’s internal marketing strategy through direct communication with senior management who will support you in navigating priorities and potential roadblocks.

    About You

    · Are you bursting with creative technology ideas to attract client attention across a variety of industries?

    · Do you quickly see solutions that could be automated with technology and understand how to connect different marketing tech stacks?

    · Do you personally love to think about the value amplified for your client with concepts that can be executed using marketing technology?

    · Are you eager to learn new technologies and stay ahead of your peers?

    · Are you constantly looking at how people can grow their Ecommerce business through digital advertising?

    · Are you obsessed with metric, data, and analyzing how people are interacting with sites that you support?

    · Do you have new innovative ideas of how companies can grow their digital presence?

    Do these describe you?

    · You love what you do, and you are really freaking good at it.

    · You are motivated by learning new skills.

    · You have a high internal bar.

    · You believe that data and analytics should drive marketing decisions, and can you show your work and onboard other points of view?

    · You are results-oriented, making decisions based on multiplying value.

    · You do what it takes to meet your commitments; others can depend on you.

    · You deal well with ambiguity in an ever-changing landscape of goals.

    · You are committed to learning & growing and helping others to learn & grow.

    · You have a problem-solving mindset and can come up with solutions that aren’t obvious.

    · Do you have significant experience in driving sales through Google and Facebook ad Platforms?

    These are minimum requirements.

    · You have at least 1 year of experience in a Data and Analytics platform like Tableau or Google Analytics

    · You have at least 2 years of experience managing and executing in a marketing automation platform like Hubspot.

    · You have at least 2 year of managing and creating ad platforms end-to-end (Creative and Targeting).

    · You have at least 1 year of using a code-based solution like Google Tag Manager or editing code directly.

    Here are a few of the things you will be responsible for:

    · Execute innovative digital campaigns from drafting to follow-up.

    · Monitor and manage client Adwords, Facebook, LinkedIn, and remarketing platform campaigns to figure out where there is success or a serious problem and adjust.

    · Setup and monitor marketing dashboards/reports for our clients, alerting us to issues and recommending actions.

    · Be able to troubleshoot reporting technology like various API’s, Google Tag Manager, Supermetrics, Amazon reporting, Data Studio, CRM platforms and eCommerce platforms.

    · Monitor industry news and trends to inform our clients and us on overall strategy.

    · Interact with and advise clients on their marketing presence and strategy.

    · Stay up to date on emerging marketing technology trends and vet new solutions.

    About Blue Fish Group

    Blue Fish Group is a team of over-achieving problem solvers delivering advanced ECommerce solutions to mid and large enterprises. Blue Fish helps companies leverage the latest technologies to streamline their operations and increase profits.

    · We believe in enabling teams with technology to do their best work, without the technology getting in the way.

    · We believe in Experience Data Driven Design.

    · We believe in helping companies compete on experience, not price.

    · We believe in the democracy of data driven decision making.

    · We believe Engagement Commerce is the future of Ecommerce.