Job Description
As a Marketing Automation Specialist (reporting to the Marketing Automation Manager) this person will be responsible for the day-to-day management and operation of all facets of the marketing tech stack. They will effectively manage the scale and optimization of our marketing automation tools to support business development, business lead engagement and sales initiatives. The ideal candidate MUST reside in either Chicago or Boston.
** Accountabilities**
This Marketing Automation Specialist’s role is a highly technical and analytical one. They will contribute to the success of Press Ganey, Forsta, etc. and the products and services we support by addressing the needs and requests not only by the Demand Gen/Digital and Marketing teams, but the Sales organizations as well. This role will be responsible for the following:
** Expectations**
The Marketing Automation Specialist is expected to be the go-to person to execute projects and work collaboratively across to address the needs and requests of key stakeholders within the demand gen/digital team. Such responsibilities include troubleshooting platform issues, issue and retire platforms, manage CRM requests, optimize funnel flow, assist in the maintenance of marketing reports and dashboards and enable KPI analysis, perform regular data integrity/hygiene checks, adhere to GDPR regulations, identify areas for optimization, assist in list management, and may be asked to work directly with .com partners to ensure tool integration is seamless to support marketing initiatives.
Qualifications
The ideal candidate has a **** bachelor’s degree in marketing with 1-3 years of marketing automation experience (B2B preferred). Additionally, we’re looking for strong analytical and communication skills to align teams to marketing automation best practices. This candidate must be well versed in and have a deep understanding of analytics, attribution and data hygiene. Working on the demand gen/digital team requires the candidate to be thorough, contentious and collaborative. Required experience includes:
Additional Information
All positions at Press Ganey require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Press Ganey, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Press Ganey's employment policies. You will be notified during the hiring process which checks are required for the position.
Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.
Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
The expected salary for this position ranges from $54,000 to $70,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.
All your information will be kept confidential according to EEO guidelines.
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Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.