Job Description

BOC is seeking an experienced Kentucky-based Account Manager to manage our significant clients.

The Account Manager will be responsible for developing and maintaining a strong working relationship with BOC’s clients. You will assist in client engagement activities, including planning, execution, management and analysis.

ABOUT YOU:

You are customer-service-focused, extremely organized and highly personable. You don’t get flustered, and no problem is too hard to solve. You enjoy working with clients to plan and strategize and effectively communicate plans back to your creative team to set them up for success.

While not required, extra points if you are a lover of sports and/or horse racing! Below are the key responsibilities:

CLIENT RELATIONSHIPS

• Build and maintain strong client relationships
• Participate actively in client calls and run and control client meetings, e.g., take a central role in discussions on specific materials you are responsible for
• Meet regularly with clients’ team to plan and progress account activity
• Analyze clients’ marketing plans and advise accordingly
• Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries

CREATIVE

• Develop ideas briefs, feeding in research/account/marketing knowledge
• Brief creative teams in a simple, concise, yet inspiring manner, ensuring that they are fully aware of the client’s requirements
• Critique creative work and provide evidence-based opinions
• Ensure that the creative output matches the client’s brief, as well being compliant with all the necessary legal and regulatory requirements
• Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis
• Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief
• Champion and demonstrate a passion for the agency’s creative output

DELIVERY

• Demonstrate organizational and time management skills to effectively manage work requirements
• Ensure senior account team members are aware of all critical client deadlines to enable them to support you in prioritizing work
• Take client briefs for assigned projects and draft marketing communications proposals for approval by a senior member of the Client Services team
• Take ownership of all accounts within your portfolio, referring upwards when necessary
• Brief appropriate agency personnel on assigned projects
• Manage and update project tracking tools (e.g., progress reports, translation and print trackers, etc.) daily
• Review production timetables from the production and delivery teams, monitor the progress of projects against timetables and effect timely delivery
• Create and maintain resource/reference files to assist the agency team on assigned projects in conjunction with Account Executives / Managers
• Take client feedback throughout the development process and act as an intermediary between client and agency throughout the sign-off process
• Ensure that both internal and external stakeholders involved in projects are informed of all developments, including time, budget, and delivery issues, at every stage of the sign-off process
• Identify opportunities to improve agency process and optimize profitability

PEOPLE

• Foster good relationships with all internal departments and cross-functional teams
• Encourage teamwork and good communication
• Proactively support your manager, suggesting new ideas and questioning thinking where appropriate
• Refer to senior team members for advice and support

QUALIFICATIONS:

• Minimum of 3 years agency experience in a client-focused environment
• History of managing client relationships
• Territory qualification in marketing and/or business

Company Description

Betting On Content (BOC) is a creative agency delivering marketing solutions to its partners within the sports, sports wagering, horse racing and iGaming industries. The Louisville-based agency specializes in devising marketing and communications strategies and creating purpose-driven, bespoke content to amplify those messages. The content we produce helps our partners reach new audiences via linear TV and radio and foster engaged digital communities across social channels. BOC, originally formed in Australia, has more than 50 years of experience working with sport and wagering brands across all marketing services. After the legalization of sports betting across American states, a decision was made in 2019 to move the majority of the business from Australia to Kentucky to provide marketing services to newly formed wagering brands.