Job Description

About Us Boclips is the small but mighty educational technology start-up with a distributed team across US, UK, Poland and the Middle East. Our customers build interactive courseware and e-textbooks; we provide the educational media that brings these spaces to life. We enhance the digital learning experience for K12 and higher-ed students with engaging videos that offer real-world context, virtual field trips, and quality instruction. Enabled by our API, we deliver these enriched videos to the right student at the right time in their learning journey.

Youll contribute to the Boclips culture that has at its heart learning, empathy and impact.

About The Role As a Product Marketing Manager at Boclips, youll become an expert on the needs & challenges of our customers; Digital-first curriculum developers, education publishers and ministries of education around the world and ensuring our sales teams (direct and partners) deliver the right messaging in line with our capabilities and roadmap. This role involves plenty of interaction with the team across US, UK and Warsaw.

• Youll deeply understand our target audience, their pain-points and our buyers journey.
• Youll be the conduit between product and sales keeping the sales team up to date with new features and the roadmap whilst developing product positioning and messaging that resonates with our customers.
• Youll own our messaging & sales narrative, continuing to develop our tone of voice and maintaining its consistency across all campaigns.
• Youll develop content and proof points that create impact across the business (case studies, sales enablement tools, onboarding emails).
• You wont be alone in your marketing efforts, youll collaborate with our Product Managers and Designers, as well as Performance and Content Marketing to evaluate, plan and implement marketing campaigns across our products.
• Work with our leadership team to prioritise our market focus areas and go-to-market strategies.

REQUIREMENTS

About You

• You have experience in working with B2B sales teams and know how to provide them with materials and messaging that inspire and motivate their efforts.
• You have experience launching or developing SaaS ed tech products. It helps if you have launched them globally and/or in the US.
• You thrive on collaboration and want to bring your colleagues into your thinking early, as you develop, test and validate customer propositions.
• Youre both strategic and detail-oriented and will be the internal expert on Boclips products.
• Youve created product marketing assets that run the gamut from sales enablement materials to digital assets including video.
• Youve developed messaging for specific target audiences and know your way around developing personas.
• Youre a natural communicator and writer, and can synthesise information and present insights as a compelling story. Most of all, youre passionate about the creation of captivating digital content for education!

BENEFITS

What We Offer

• Up to $90,000 base salary
• Flexible work schedule / part-time is possible
• Flexible location (EST) / Remote
• Paid parental leave
• 25 days holiday
• Healthcare, Dental, 401K, Life
• Professional development budget and wellness budget ($2000 per year)

Inclusion Statement At Boclips, were building a product for education, which means we are building a product for all learners. Our platform and its content is viewed by thousands of students around the world every week who have different needs, abilities and backgrounds. Thats why we are committed to hiring people regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or disability so our team can better empathise with our users. If you are hesitant to apply, worried you don't have all the skills listed, we want you to apply anyway.