Job Description
The Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Microphones will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.
Electro-Voice is looking for a passionate brand and marcom professional to join our core team for North America. The role of Segment Marketing Communications Manager will be pivotal in defining and driving the Electro-Voice brand and ensuring highest impact of our marketing communications activities in the region. Are you a content enthusiast – diving deep into creating, collaborating and maximizing the brand through online digital and social media channels, media / PR and face-to-face events? Do you thrive on bringing the very best of the brand to users, artists, partners and customers? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound retail and requires someone to step up to this challenge. If this sounds thrilling to you – read on!
The main responsibilities of this position include:
- Develops and executes the marketing communications plan for the segment in the region – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources
- Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – deploys the necessary tools and platforms for eCommerce, partner / dealer co-marketing, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics
- Active collaboration with regional marketing, regional sales, partners and product management to understand the needs of the segment in the region and effectively prioritize and deploy most relevant and impactful activities and resources
- A strong understanding of the target audience(s), what they care about and the communications channels to best reach them
- Acts as content creator by developing and deploying content from users, artists, ambassadors, customers and/or partners. Dives deep into online digital and social media channels as well as offline face-to-face events to maximize brand impact.
- Responsible for regional / local media and PR activities to bring awareness to the brand, people, portfolio and products
- Is the marketing communications expert in the core team alongside marketing and sales, leading with fresh and effective strategies and tactics to bring our brand(s), products and solutions to the prosound market including DJs, musicians, production and rental customers
- Speaks with data and insights through regular reporting on the effectiveness of regional campaigns (brand and partner / dealer-owned) for brand awareness and lead generation
- Ensures strong guidance and collaboration with agencies, interns and other support resources for on-brand, on-message communications
- Has the skillset to execute on copywriting, digital campaigns and graphic design tasks to ensure a quick pace on critical activities as required