Job Description

As a Marketing Strategy Co-op, you will develop, implement and support Bosch Automotive Workshop marketing strategies for Bosch Car Service and Bosch Diesel Service. This includes producing the value proposition and assisting with the development of our start-up portfolio for automotive workshops across North America.

This is an exciting learning opportunity to work with start-ups within an established Leader in the Automotive Aftermarket industry!

YOUR DUTIES ARE LISTED UNDER THE PROJECTS AND OPERATIONS TOPICS BELOW, AND INCLUDE:

PROJECTS

• Learning to develop strategies for new business development and fleet opportunities
• Gaining understanding of the Latin America start up market, specifically in finch and payments space
• Researching start-ups in Central America
• Exploring US start-up expansion opportunities for the Bosch Car Service Network
• Development and execution of customer communication frameworks (newsletters, websites, social media, print material, videos etc.)
• Preparation, organization and execution of virtual customer events (local, regional and national conventions)

OPERATIONS

• Gaining an understanding of digital workshop start-up environments and support scaling activities including product development, product bench-marking, customer support service and centralized reporting
• Assisting in monthly internal KPI reporting to the Leadership Team
• Supporting a variety of workshop divisions within Bosch’s Car and Diesel Services
• Ensure accuracy and timeliness of numerous projects and programs.

Qualifications

• Cumulative GPA 3.0 or Higher

• Current Business student pursuing a Bachelor of Arts or Bachelor of Science degree

• Basic knowledge of marketing and communication concepts

• General knowledge of automotive industry preferred

• Good communication and interpersonal skills with all levels of the organization

• Advanced in MS office, specifically MS Excel and MS Power Point

• Highly flexible and adaptable with a strong attention to detail

• MUST BE ELIGIBLE TO WORK IN THE U.S. WITHOUT VISA SPONSORSHIP (F1 AND J1 VISA HOLDERS ARE NOT ELIGIBLE FOR THIS ROLE)

Additional Information

All your information will be kept confidential according to EEO guidelines.