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Sr Social Media & Community Manager

B

BossBabe

Sr Social Media & Community Manager

Los Angeles, CA
Full Time
Paid
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  • Responsibilities

    Job Description

    THIS IS A REMOTE POSITION

    If you LIVE AND BREATHE SOCIAL MEDIA MARKETING AND COMMUNITY MANAGEMENT, WE WANT TO TALK TO YOU. We are looking for a Social Media Manager to develop, implement, track and optimize our social marketing campaigns across all digital channels, as well as manage our loyal and growing community.

    WHAT DOES THIS ROLE ENTAIL?

    You should have a strong grasp of current social media tools and strategies and be able to lead integrated social marketing campaigns from concept to execution. Reporting to the head of marketing, the social media manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

    RESPONSIBILITIES

    • Oversee STRATEGY, PLANNING, EDITORIAL DEVELOPMENT & EXECUTION OF SOCIAL MEDIA MARKETING CAMPAIGNS, including email, social media and digital social/display advertising, across all digital channels.
    • Measuring and reporting on the PERFORMANCE OF ALL SOCIAL MARKETING CAMPAIGN.
    • Create and/or oversee CREATION OF BRANDED EDITORIAL AND VIDEO FOR SOCIAL CHANNELS.
    • GROW AND MANAGE OUR SOCIAL COMMUNITY.
      • You'll be managing a community assistant.
    • MAINTAIN CONTENT CALENDAR that supports BossBabe's mission, brand and products.
    • Create MEANINGFUL SOCIAL PARTNERSHIPS WITH INFLUENCERS and like-minded brands.
    • DESIGN, BUILD AND MAINTAIN our social media presence.
    • INCREASE ENGAGEMENT with and grow our social community.
    • Effectively LEAD, COLLABORATE AND MANAGE CONTRACTOR RESOURCES for top results.
    • PLAN AND EXECUTE ALL SOCIAL MEDIA AND COMMUNITY MARKETING, including leveraging our database of customers, email, newsletters, social media and social display advertising campaigns, including geo-targeting.
    • MEASURE AND REPORT PERFORMANCE OF ALL SOCIAL MARKETING CAMPAIGNS, and assess against goals (ROI and KPIs)
    • Identify TRENDS AND INSIGHTS, and optimize spend and performance based on those insights
    • Brainstorm NEW AND CREATIVE COMMUNITY GROWTH STRATEGIES
    • PLAN, EXECUTE, AND MEASURE EXPERIMENTS AND CONVERSION TESTS
    • Collaborate with INTERNAL TEAMS TO CREATE LANDING PAGES and optimize user experience
    • Utilize STRONG ANALYTICAL ABILITY TO EVALUATE END-TO-END CUSTOMER EXPERIENCE ACROSS MULTIPLE CHANNELS and customer touch points
    • INSTRUMENT CONVERSION POINTS and optimize user funnels
    • Evaluate emerging technologies. PROVIDE THOUGHT LEADERSHIP AND PERSPECTIVE for adoption where appropriate
    • Maintain and UPDATE WEBSITE as required with most recent social assets.
    • Work with CUSTOMER SERVICE TO MAINTAIN CUSTOMER PULSE and concerns and ensure timely responses through Zendesk, FB and IG.

    REQUIREMENTS

    • BS/MS degree in marketing or a related field
    • Ability to strategize and execute digital/social campaigns along with strategic skills in translating campaign concepts into effective branded content
    • Proven working experience in social/digital marketing
    • Demonstrable experience leading and managing, marketing database, email, social media and social display advertising campaigns
    • Experience in branded editorial and branded video development
    • Highly creative with experience in identifying target audiences and devising social campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of social management analytics tools (e.g., Sprout Social, Twitter and FB analytics, Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience in setting up and optimizing Google Adwords and retargeting campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in social media marketing and measurement
    • Strong writing skills
    • Strong design skills
    • Strong planning and organization skills
    • Ability to take professional photographs and video

     

    Company Description

    BossBabe is one of the largest and fastest growing online communities for female entrepreneurs. We have over 2.8M followers, a top rated podcast, membership & course platform. Check us out on IG! @bossbabe.inc.