Help enhance and implement the firm's social media communications strategy.
Write, edit, publish and share engaging content daily, using SEO best practices for added impact.
Create simple graphics, videos and digital content to enhance posts.
Maintain a social media calendar using SproutSocial.
Tag content for tracking and analytics.
Create campaigns around high impact content and events.
Develop paid social media campaign strategies for targeted content.
Build out and maintain employee advocacy platform, Clearview Social, and provide group and individual training when necessary.
Ensure consistency of firm messaging into all social media platforms.
Stay up to date on new technology, trends and input best ways to leverage them.
Monitor social media channels, campaigns and analytics.
Conduct competitor analysis.
Set specific objectives and report on ROI.
Respond to queries and monitor social engagement.
Conduct trainings for marketing team and attorneys on best practices for social media.
Assume additional responsibilities as requested.
This role requires 60% in office presence; remote work is permissible 40% of the time.
QUALIFICATIONS:
1+ years (coordinator) or 3+ years (specialist) of professional social media experience planning and managing content in a corporate or agency setting.
Excellent writing and editing experience for marketing, external and social media communication.
Comfortable with social media platforms (LinkedIn, Twitter, Facebook, Instagram), social media schedulers (like SproutSocial), employee advocacy tools (like ClearviewSocial) and design software (like InDesign, PhotoShop, Ceros, Wibbitz).
A portfolio of relevant work that demonstrates an engaging writing style, a solid command of language and an understanding of the interplay between visual and written content.
Bachelor's degree, preferably in a relevant field, such as Marketing, Journalism, English, or Communications.
Professional services marketing or corporate communications with relevant B2B content marketing and writing experience.
Ability to work "virtually" with local, regional, and hybrid teams.
A creative thinker, able to produce materials that are unique, appropriate, and memorable.
Possess excellent written and verbal communication skills.
Strong organizational and administrative skills.
Excellent attention to detail and ability to execute through to completion.
Creative problem-solving skills, reasoning ability, and logical thought process.
Ability to work under pressure, prioritize competing demands, and meet various deadlines.
Demonstrated ability to professionally interact and collaborate with colleagues at all levels.
Ability to work independently and as part of a team.
Outstanding sense of customer service.
Enthusiastic, proactive, and positive attitude.
Ability to handle confidential matters with discretion.
Must be self-motivated to produce quality work.
High level of integrity and honesty.
Excellent computer skills, including proficiency in using Microsoft Word, Outlook, Excel and PowerPoint.
Ability to quickly get up to speed and master new applications and software is critical.