Covia is a leading supplier of minerals and material solutions to the industrial and energy markets. The formation of Covia in 2018 is the most recent of many significant milestones in our shared history. Built from the merging of Fairmount Santrol and Unimin Corporation, Covia’s rich legacy includes many achievements across industries and capital success through partnership. Our ability to deliver the right product, to the right place, at the right time, is unmatched. Just as strong is our commitment to building partnerships that help our customers succeed.
Quality and innovation are at the foundation of Covia; but our real strength is our people. Covia employs a diverse and highly-skilled team of professionals to convert natural minerals into engineered solutions for our customers. Every member of our team has a valuable opportunity to help shape our future and make a positive impact on the world around us through our commitment to the locations where we live and work.
Covia is looking for a dynamic GRAPHIC DESIGNER who will have a positive impact on the MARKETING team at its HUNTERSVILLE, NC location.
THE SUCCESSFUL INCUMBENT WILL HAVE THE FOLLOWING KEY ACCOUNTABILITIES:
Translate business and marketing objectives into designs that are persuasive, compelling, visually exciting and emotionally engaging
Conceptualize, design and produce effective and aesthetic marketing and communication materials in both print and digital media including but not limited to: adverts and banner ads creation, product packaging design, brochures, product sheets, case studies, technical data sheets, infographics, PowerPoint presentations, flyers, training guides and booklets, direct mail materials, eblasts, tradeshow banners and signage
Demonstrate expertise in storytelling, typography, layout, and aesthetics of all creative assets
Design within established brand guidelines, contribute to the evolution of the brand voice and image, work with corporate marketing team and creative agencies to expand brand standards
Scope and create design templates to be more efficient and drive design consistency through multiple business units
Leverage visual storytelling experience including infographics and data visualization to breakdown complex technical information for simple yet impactful presentations
Manage multiple projects, meet deadlines, use prioritization skills and concentrate on detailed information in a fast paced environment is needed
Maintain job files, archives, and department documentation and project databases
Conceptualize and design email marketing campaigns using 3rd party email marketing platform, manage and develop strategies on how to grow existing email distribution lists, optimize for open rate, click-through rate, and response rate, interpret metrics
Work with industrial marketing team to develop engaging digital visuals, and provide content generation support for social media platforms
Manage annual plant-specific technical data sheet (TDS) / product specification sheet (PSS) accuracy verification process by collaborating with plant managers and/or QC/QA managers; validate the data and determine the effects on customer products by consulting with sales, operations, legal, technical and commercial functions; responsible for updating technical information on TDS/PSS and communicating to the teams about the latest updates
Manage product photography and photo editing to showcase our products across various mediums in a professional manner
Work collaboratively with creative agencies on specific design projects while maximizing productivity and cost effectiveness
Manage project and program timelines from concept through final production of creative assets
Oversee packaging rebranding initiative by working closely with plant managers, legal team, product champions and packaging vendors. Understand bag design nuances and requirements in order to meet artwork submission deadlines
Responsible for evaluating product sampling program and existing label templates. Conceptualize the process that will streamline sampling process across all plants, design new labels within company brand standards and implement the change.
Oversee promotional inventory and restocking process, work with promo vendor to discover new/trending promotional items within approved budget, fulfill individual requests
Manage marketing collateral inventory and restocking process, fulfill individual requests
Other marketing support duties as assigned
THE SUCCESSFUL INCUMBENT WILL HAVE THE FOLLOWING MINIMUM QUALIFICATIONS:
Bachelor’s degree in Graphic Design required
Portfolio required
Agency experience is preferred
HTML / Web experience a plus but not required
At least 3-5 years professional/agency experience required
Fluent in Adobe Creative Suite
Expert knowledge of InDesign, Illustrator and Photoshop
Must have a strong visual design aesthetics, conceptual thinking, has an eye for quality with a focus on simplicity
Experience creating and enforcing brand standards and style guides
Diverse experience with visual storytelling including infographics, data visualization, editorial design, web design, and integrated brand campaigns
Exhibit a relentless attention to detail and quality; has a discerning eye for technical accuracy
Familiar with SEM (SEO experience a plus, develop keywords list, google analytics and google adwords experience is a plus)
Work in fast paced, deadline driven environment while managing multiple assignments
Excellent organizational, time management skills and has the ability to prioritize multiple projects and deliver high-quality design on-time
Driven, resourceful, self-starter that takes initiative - ability to work both independently and as a part of a team; has a “whatever-it-takes" positive attitude
Embrace creative challenges, take constructive criticism and work well as part of a team
Video editing skills in Affects or Premiere a plus but not required
BENEFITS:
At Covia, we strive for and support a diverse workforce as we firmly believe this lays the foundation of our success. Our compelling culture supports inclusion, individuality and respect within the workplace. We are committed to providing employment opportunities to the most qualified candidate based on work-related factors and without regard to non-work-related factors including race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, disability, or military service or reserve or veteran status.
The organization offers competitive salaries, advancement opportunities, and a full range of benefits.
An Equal Opportunity Employer
IND2
Required Skills Required Experience