Job Description

Job Description

Job Title : Digital Marketing Specialist

Pay: $20-21

Job Overview : We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. This role involves a comprehensive approach to digital marketing, encompassing PPC, SEO, and website design. The ideal candidate should have a strong background in e-commerce, with specific expertise in Shopify, and be well-versed in managing Facebook and Amazon advertising campaigns.

1. Responsibilities:

PPC Management:

• Develop and execute effective Pay-Per-Click (PPC) campaigns across various platforms.
• Conduct keyword research, ad copy creation, and ongoing optimization to maximize ROI.
• Monitor and analyze campaign performance using analytics tools.

1. SEO Strategy:

• Implement and enhance SEO strategies to improve organic search rankings.
• Conduct keyword research, on-page optimization, and backlink management.
• Stay updated on industry trends and algorithm changes to adapt strategies accordingly.

1. E-commerce Expertise:

• Utilize e-commerce best practices to drive sales and improve the online shopping experience.
• Experience with Shopify, including setup, customization, and ongoing management.
• Implement strategies to increase conversion rates and reduce cart abandonment.

Qualifications:

• 1+ years in Marketing, Business, or a related field.
• Proven experience in digital marketing with a focus on PPC, SEO, and website design.
• Strong proficiency in managing Facebook and Amazon advertising campaigns.
• E-commerce experience, with expertise in Shopify.
• Knowledge of web analytics tools such as Google Analytics.
• Creative and analytical mindset with a focus on continuous improvement.
• Excellent communication and collaboration skills.
• Ability to stay current with industry trends and best practices.

What We Offer You:

· Paid federal holidays.

· Sick Pay and PTO

· Medical Insurance

· Christmas Bonus

· 401K with 3% Match

· Paid Maternity Leave

· Birthday Bonus