Job Description – Marketing & Special Events Manager

Marketing & Special Events Manager

Full-Time, Exempt

Location: Administration

Reports to: Vice President of Resource Development

Schedule: Monday-Friday

Compensation: $50,000-$55,000

About Us

Boys & Girls Clubs of Kentuckiana (BGCK) is an out-of-school time provider, offering a safe haven for youth who need us most. Our mission is to inspire & enable all young people, especially those who need us most, to realize & develop their full potential as productive, responsible & caring citizens.

Essential Job Responsibilities

The Marketing & Special Events Manager is responsible for providing support and coordination of opportunities to build public awareness of Club services, programs, and activities through special events and marketing.

· Marketing

o Social Media

§ Stay up to date with social media best practices

§ Measure the success of social media campaigns

§ Manage and coordinate all social media posts

§ Partner with appropriate staff to create a social media strategy

§ Collaborate with Clubs and other departments to ensure content is informative and meeting the needs of the organization

o Media Relations

§ Prepare articles and press releases for the media

§ Ensure the organization protects and promotes its image in a proper, coordinated, and consistent manner

§ Cultivate and enhance collaborative relationships with the press and publicity community

§ Manage the flow of news about the organization to the media

§ Gather and disseminate timely information to press and staff

§ Create effective communicate channels between the media and appropriate staff

§ Plan and oversee press events

§ Assemble press kits

§ Compose and edit press releases, company literature, and articles for internal and external use

§ Coordinate and attend media visits at Clubs

§ Provide Club tours when needed

o Marketing & Graphic Design

§ Continuously maintain the organization’s brand aesthetics, internally and externally

§ Maintain brand standards and style

§ Design marketing materials, brochures, flyers, posters, email signatures, business cards

§ Maintain and improve Company website

§ Coordinate any third party marketing services when applicable

o Giving Campaigns

§ Plan and implement the annual Giving Campaigns and ensure deadlines and fundraising goals are met

§ Current annual Giving Campaigns include: Giving Tuesday, Great Futures, Give for Good, KY Gives Day

· Special Events

o This individual oversees all aspects of the organization’s fundraising events, including:

§ Creates and manages an annual event plan and calendar

§ Manages all deadlines and tasks for events

§ Leads all event planning and production meetings

§ Creates and leads the solicitation of event sponsorships

§ Secures guest speakers and entertainment for events; reviews speeches, writes scripts, coordinates rehearsals

§ Negotiates costs and services with vendors; books event space, arranges food and beverage, orders all supplies and decorations, coordinates audiovisual equipment and operation

§ Organizes and manages the invitation, registration, and attendee check-in processes

§ Secures volunteers when necessary

§ Manages the follow-up with donors, vendors, sponsors, and staff members following each event

§ Tracks event finances including check requests, invoicing, credit card payments, and reporting

§ Evaluates the potential to convert special event donors to annual fund donors

Additional Responsibilities

· May be required to drive a Club vehicle as needed

· Travel between Clubs and/or the Admin Office for trainings and meetings

· All other duties as assigned

Physical Requirements of the Work Environment

· Ability to work in a fast-paced and loud environment

· Ability to continuously stand and move around the Club

· Ability to lift up to 30 pounds occasionally

· Ability to navigate stairs (if located at our Parkland or California Clubs)

Qualifications

· Education

o High School degree or G.E.D. is required

o College degree from an accredited college or university is preferred

· Work Experience

o At least two years of experience in marketing and planning/implementing high level non-profit fundraising events

· Skills

o A passion and understanding of the mission, objectives, policies, programs, and procedures of BGCK

o Ability to maintain a positive, friendly, and cooperative attitude in the workplace

o High ethical standards

o Strong communication skills, both oral and written

o Ability to maintain professional relationships with internal staff and external partners

o Excellent organizational skills and attention to detail

o Excellent time management skills with a proven ability to meet deadlines

o Strong analytical skills and problem-solving skills

o Strong supervisor and leadership skills

o Ability to adapt to the needs of the organization and employees

o Ability to prioritize tasks and to delegate them when appropriate

o Thorough knowledge of employment-related laws and regulations

o Proficiency with Microsoft Office Suite ‘

o Proficiency with or the ability to quickly learn the HRIS and ATS

Benefits

· Medical, Vision, Dental

· Flexible Spending Account (FSA), Dependent Care Spending Account (DCSA)

· Employer Paid Life Insurance and Disability

· Supplemental Life Insurance

· 401(k) Participation & Matching

· Paid Time Off (PTO)

· Self-Care Days

· 12 Paid Holidays

· Free Club Membership for Children of Staff

Our Commitment to Diversity & Inclusion

The Boys & Girls Clubs of Kentuckiana provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Boys & Girls Clubs of Kentuckiana is committed to a diverse and inclusive workforce, and welcomes applicants with disabilities and applicants from underrepresented racial and ethnic groups.

Request for Accommodation in the Recruitment Process

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to HR@bgcky.org.

Disclaimer

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job. Any benefits listed in this job description is presented for illustrative purposes. Ultimately, the full benefit package available to an employee will be outlined in an employment offer letter. All offers of employment are contingent upon successful outcomes of a background check.

Flexible work from home options available.