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Advertising Specialist - Remote

Bracken Marketing

Advertising Specialist - Remote

National
Full Time
Paid
  • Responsibilities

    Job Description

    We’re looking for a self-motivated marketer to join our fast-paced marketing agency, to shape the future of healthcare by helping digital health companies grow.

    Advertising

    • Configure advertising platforms such as Google Ads and LinkedIn Ads
    • Develop targeting techniques such as keyword lists, bidding strategies, and company lists
    • Manage and optimize many advertising programs on an ongoing basis
    • Coordinate marketing asset creation as needed, such as landing pages, ad creative, and copy
    • Manage various publisher and vendor relationships

    Reporting

    • Configure technical items that enable reporting such as website tracking codes and pixels
    • Integrate and automate reporting systems such as Google Analytics, Google Search Console, and HubSpot using SuperMetrics
    • Build custom dashboards and analyses for clients
    • Conduct your own analyses on topics such as traffic and lead generation, and share insights with the team

    Client Services

    • Have a hand in planning and executing client’s advertising strategies
    • Consult with clients about their advertising and reporting
    • Support the production, management, editing and distribution of client deliverables
    • Embed fully with our retainer-clients’ marketing efforts
    • Assist on additional marketing projects as needed
    • Attend and contribute to client calls as needed
    • Produce preparation and follow-up materials for client calls
    • Inform the team on the health of client advertising and reporting programs

    Client Management

    • Attend and contribute to client calls
    • Produce materials for client calls
    • Execute follow-up tasks for client calls
    • Inform the team on the health of the client relationship, and intelligence you gain on the client’s needs

    Project Management

    • Manage multiple client Asana boards using a modified agile PM methodology
    • Keep team on track and on budget with your projects
  • Qualifications

    Qualifications

    Requirements

    • 2 - 5 years full time b2b digital advertising experience managing Google Ads, Programmatic Advertising, and LinkedIn ads campaigns
    • Strong project management, analytical and communication skills
    • Proficient with Google Analytics, Google Tag Manager, Google Data Studio, and HubSpot
    • A passion for marketing and analysis
    • Comfort with directly interfacing with executive clients
    • Experience with, or a personal ambition to quickly learn all about, digital health business

    Additional Information

    Benefits of Working with Bracken:

    • Salary $50K - $60K DOE
    • Completely remote, global team (and have been since 2016)
    • Unlimited vacation policy
    • Flat structure; Work directly with the leadership team
    • $100 per month cell phone and equipment stipend
    • Free books program
    • Exposure to wide range of other company teams, marketing playbooks, and internal operations
    • Medical, dental, and vision health insurance
    • Short and long-term unemployment insurance
    • 401(k) plan
    • We take our work seriously, but we also have bullet points in job descriptions (such as this one) to remind ourselves to not take ourselves too seriously