The Braille Institute is seeking a Digital Content Specialist for a direct hire role in their Los Angeles, CA (90029) location.

Who is Braille Institute?

Braille Institute is a non-profit organization whose mission is to positively transform the lives of those with vision loss. We offer a broad range of free programs, classes and services serving thousands of students of all ages helping to demonstrate that vision rehabilitation is a beginning, not an end.

We serve the community from seven centers, and hundreds of community outreach locations throughout Southern California, and lead popular national programs like Braille Challenge and Cane Quest. Our staff and volunteers understand losing your vision can be scary, but we believe it is not the end of independence, but a new way of living.

About the role:

The Digital Content Specialist will work closely with the Senior Manager, Marketing Strategy, to execute marketing campaign tactics and develop content for campaigns that support key Braille Institute programs and services.

This includes:

• Work closely with Senior Manager, Marketing Strategy to develop an overall content strategy through the digital media space.
• Create, review, edit, and update content for social media channels, websites, emails, blogs/articles, marketing materials, and other platforms.
• Manage messaging and maintain consistent branding across various channels.
• Project management of deliverables that may involve outside vendors, agencies, or partners.
• Ensure projects remain on track, on time, and on budget.
• Coordinate and communicate with various stakeholders (Program Managers/Directors and Regional Center Managers/Directors) to identify and gather content ideas and collaborate on production.
• Plan, execute, and advise on content A/B testing.
• Track and analyze key metrics on channels; generate reports and make insight-based recommendations.

Minimum Requirements:

• Bachelor’s degree in marketing, communications, digital media, or related field.
• Minimum 2-4 years of professional content development and management experience.
• Excellent writing and proofreading skills.
• Experience writing short and long-form copy.
• Ability to work with cross-functional teams and work collaboratively with outside vendors.
• Excellent project management skills, ability to meet deadlines while maintaining attention to detail and accuracy while working independently or as part of a team.
• Resourcefulness and the ability to handle multiple projects efficiently and effectively.
• Experience in social media platforms (Facebook, Instagram, Twitter, YouTube), email (Mailchimp), content management tools, and Microsoft 365 / Microsoft Office Suite.
• Knowledge of graphic design and experience using industry-standard design software such as Photoshop and Illustrator.
• Adobe Premiere Pro experience is a plus.
• Nonprofit experience is a plus.
• Knowledge of accessible content best practices is a plus.

COVID Policy

Braille Institute requires its employees to be “fully vaccinated.” “Fully vaccinated” means having received both shots of a two-dose vaccination series (Pfizer or Moderna) or the one-shot Johnson & Johnson vaccine AND having received a booster once booster-eligible, which is 6 months after the second dose for Pfizer or Moderna, or 2 months after the Johnson & Johnson vaccine.