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Marketing Automation Specialist, Marketo

Brainrider

Marketing Automation Specialist, Marketo

New York, NY +2 locations
Full Time
Paid
  • Responsibilities

    Job Description

    THIS IS A FULL-TIME EMBEDDED POSITION WORKING 100% DEDICATED TO OUR CLIENT TEAM. 

    We are looking for a Marketing Automation Specialist to join our embedded client team. Ideally, you are passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns that drive awareness to our Client’s brand and services. You will use digital channels, such as email, ads, and web, to drive results. Mastery of Marketo and knowledge of other marketing automation software required.

    Responsibilities:

    • Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results
    • Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions
    • Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability
    • Work to minimize list decay and unsubscribes while increasing the performance of our email sends
    • Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
    • Generate break-through analytical insights that drive significant email subscriber growth and response improvement
    • Work cross-functionally and help project manage our email marketing initiatives with multiple internal/external stakeholders to execute marketing campaign
    • Assist with managing localization of email marketing content in APAC region
  • Qualifications

    Qualifications

    • BA/BS degree in economics, statistics, computer science, or other quantitative field preferred
    • Proficiency with Marketo and other marketing automation technology including Pardot, HubSpot, etc
    • HTML/CSS for email design and coding
    • Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.)
    • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
    • Knowledge of data segmentation, dynamic content, and email measurement
    • Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting
    • Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.)
    • Strong business acumen and quantitative analytical skills.
    • Strong SQL or similar data skills preferred
    • Fast Learner – Can achieve power-user status on multiple tools quickly
    • 3+ years of experience with track record of increasing responsibility
     
    

    Additional Information

    DUE TO COVID-19 GUIDELINES THIS ROLE IS TEMPORARILY 100% REMOTE.

    WE OFFER: competitive annual salary plus PTO, pension, and other WFH benefits perks, including flexible schedule and flexible work location.

    THE FINE PRINT:

    • You can learn more about us atbrainrider.com
    • Please include current CV and cover letter, we would like to learn more about you and your experience.

     

  • Locations
    San Francisco, CA • Denver, CO • New York, NY