Benefits:

401(k) matching

Dental insurance

Free uniforms

Health insurance

Position Summary

The Brand Ambassador & Social Media Specialist is responsible for representing / promoting the company’s brand and offerings in the market as well as on-line via social media while also supporting internal sales initiatives. This role combines internal and external brand promotion with digital marketing and sales support activities. The position serves as a key liaison between potential clientele and sales by creating engaging social media content and assisting in the development of monthly promotional specials to support sales efforts. The role is hands-on, collaborative, and highly visible.

Essential Duties and Responsibilities

Represent the company professionally at the occasional promotional event, trade show, customer visit, and/or community or industry function.

Act as a brand representative by communicating approved messaging, values, and product offerings in a positive and consistent and confident manner.

Create, schedule, and manage content for the company’s social media platforms (e.g., LinkedIn, Instagram, Facebook), in alignment with brand guidelines.

Develop original social media content, including graphics, captions, short-form videos, and promotional posts.

Monitor social media engagement and provide basic performance insights and recommendations to management.

Collaborate with the sales department to develop monthly promotional specials, campaigns, or featured products for use in sales outreach.

Assist in preparing promotional materials, product highlights, and talking points to support sales initiatives.

Gather market feedback from customers, prospects, and events, and communicate insights to marketing and sales leadership.

Maintain brand consistency across all public-facing and internal promotional efforts.

Comply with all company policies, safety guidelines, and applicable laws.

Qualifications

High school diploma or equivalent required; associate or bachelor’s degree in marketing, communications, or a related field preferred.

1–3 years of experience in brand promotion, marketing, social media management, or a related role preferred.

Strong written and verbal communication skills.

Experience using social media platforms for business purposes.

Basic understanding of marketing principles and promotional campaigns.

Creative, organized, and able to manage multiple priorities.

Proficient with common office and digital tools (e.g., email, basic design tools, scheduling platforms).

Ability to work flexible hours, including occasional evenings or weekends for events.

Working Conditions & Physical Requirements

Combination of office and field/event-based work.

Ability to stand for extended periods during events and lift promotional materials (up to approximately 25 lbs.).

Travel within Rhode Island and nearby areas may be required.