We are building one of the most productive, collaborative, and innovative real estate ecosystems in the Twin Cities, and we are looking for a Brand & Content Director to help bring that vision to life. This role will lead the development of our brand presence across two market centers while helping real estate agents build powerful personal brands through strategic marketing and video content. The Brand & Content Director will oversee market center marketing initiatives, create high-quality content, and operate an in-house marketing service that provides agents with professional marketing support for a fee. This role is ideal for someone who understands branding, storytelling, and modern content strategy and who thrives in a fast-paced environment. Responsibilities: Brand & Content Strategy • Develop and execute a strategic marketing and content plan for the market centers • Lead the creation of high-quality video, social media, and digital marketing content • Maintain a consistent brand voice and visual identity across all marketing channels • Identify new opportunities to increase brand visibility and engagement Video & Social Media Leadership • Lead video content strategy for the offices and agents • Capture and produce short-form and long-form video content • Manage social media presence for the market centers • Post content regularly that highlights agent success, listings, and office culture Agent Marketing & Branding • Help agents develop and elevate their personal brands • Provide guidance and coaching on video, social media, and marketing strategies • Create marketing materials, including flyers, digital campaigns, and listing promotions • Offer strategic marketing consultations to agents In-House Marketing Services • Operate and manage a fee-based marketing service for agents • Deliver marketing materials such as listing campaigns, branding assets, and digital content • Establish service packages, pricing, and timelines for marketing services • Ensure high-quality deliverables and professional service standards Campaign Development • Design and execute marketing campaigns for listings, recruiting, and office initiatives • Create promotional strategies for events, announcements, and special initiatives • Track engagement and performance metrics to inform marketing decisions Qualifications: The ideal candidate is both creative and strategic. They understand that strong marketing is not just about design but about positioning, storytelling, and visibility. You may be a strong fit if you: • Have experience with brand strategy, marketing, or digital media • Are highly skilled in video production and social media content creation • Understand how to build compelling personal and business brands • Are comfortable coaching others on camera presence and marketing strategy • Thrive in a fast-paced, entrepreneurial environment • Are organized, proactive, and able to manage multiple projects simultaneously • Have strong communication and collaboration skills Preferred Skills • Video production and editing • Social media content strategy • Graphic design (Canva, Adobe, or similar tools) • Marketing campaign development • Photography and video capture • CRM or marketing platform familiarity • Experience working in real estate or a service-based industry is a plus Compensation: $90,000 - $120000 yearly
• Brand & Content Strategy • Develop and execute a strategic marketing and content plan for the market centers • Lead the creation of high-quality video, social media, and digital marketing content • Maintain a consistent brand voice and visual identity across all marketing channels • Identify new opportunities to increase brand visibility and engagementVideo & Social Media Leadership • Lead video content strategy for the offices and agents • Capture and produce short-form and long-form video content • Manage social media presence for the market centers • Post content regularly that highlights agent success, listings, and office cultureAgent Marketing & Branding • Help agents develop and elevate their personal brands • Provide guidance and coaching on video, social media, and marketing strategies • Create marketing materials, including flyers, digital campaigns, and listing promotions • Offer strategic marketing consultations to agentsIn-House Marketing Services • Operate and manage a fee-based marketing service for agents • Deliver marketing materials such as listing campaigns, branding assets, and digital content • Establish service packages, pricing, and timelines for marketing services • Ensure high-quality deliverables and professional service standardsCampaign Development • Design and execute marketing campaigns for listings, recruiting, and office initiatives • Create promotional strategies for events, announcements, and special initiatives • Track engagement and performance metrics to inform marketing decisions