About Honest Abe Roofing

Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with locations expanding coast to coast. We are building a modern, premium home services brand and are looking for someone who can help elevate how that brand shows up across every channel.

Position Summary

Honest Abe Roofing is seeking a highly organized, creative, and growth-minded Brand & Content Manager to lead content execution and support brand communication across the company.

This role will oversee social media, content planning, brand consistency, and communication efforts across multiple markets. The right candidate will be able to think strategically while also handling day-to-day execution. This is not just a posting role. This person will help us create better content, maintain brand standards, and support broader marketing efforts including social, email, blogs, public relations, and franchise communications.

Key Responsibilities

Manage and execute the company’s social media presence across platforms including Facebook, Instagram, and Google Business Profiles

Build and maintain monthly and weekly content calendars

Coordinate with internal team members and outside partners on graphics, video, and campaign assets

Turn field content, project photos, testimonials, and company updates into branded marketing content

Help maintain brand consistency across all locations and channels

Support franchise locations with content direction, communication, and brand standards

Assist with email marketing campaigns, blog content, and written communication projects

Support public relations opportunities, announcements, and brand storytelling efforts

Monitor engagement, comments, messages, and general community activity across platforms

Track performance and provide simple, useful reporting on content and channel performance

Identify content opportunities tied to hiring, promotions, storm response, seasonal campaigns, and company growth

Help improve internal content systems, organization, and communication workflows

Qualifications

2 to 5+ years of experience in social media, content marketing, communications, or brand management

Strong writing and communication skills

Experience managing business social media accounts, not just personal accounts

Strong organizational skills and the ability to manage multiple projects at once

Understanding of content that performs across short-form video, social media, and digital platforms

Ability to work fast, stay organized, and maintain attention to detail

Comfortable working in a growing company where priorities can move quickly

Preferred Qualifications

Experience in home services, construction, franchising, or multi-location businesses

Experience with email marketing, blog writing, or public relations support

Familiarity with tools such as Birdeye, Buffer, Canva, CapCut, Adobe Creative Suite, or similar platforms

Understanding of branding, creative direction, and content planning

Experience coordinating with graphic designers, videographers, photographers, or outside marketing vendors

Basic understanding of paid media and how content supports advertising performance

What Success Looks Like

More consistent and professional brand presence across all channels

Better organized content planning and execution

Stronger support for franchise locations and local marketing efforts

Improved communication and coordination across content, design, and video

Content that is more strategic, more on-brand, and more useful to the business

Compensation & Benefits

Competitive salary based on experience

Opportunity for advancement as the company continues to grow

Benefits package based on company offerings

Work Environment

Full-time role

Based in-office or hybrid depending on company needs

Some travel may be required for content capture, meetings, or location support

Why Join Honest Abe Roofing

This is an opportunity to help shape the voice, content, and brand presence of a growing national company. We are looking for someone who wants to do more than just schedule posts. We want someone who wants to help build something.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.