The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California.

Core Responsibilities and Activities

Distributor & Market Management

Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market

Conduct regular ride-withs and market work-withs alongside distributor teams

Align on priorities, programming, and execution plans with State Manager guidance

Account Development & Sales Execution

Identify, target, and secure new placements across on-premise and off-premise accounts

Drive menu placements, features, displays, and promotional activity

Maintain and grow key account relationships to increase velocity and visibility

Market Activation

Execute strategic samplings, events, and activations that support account development and brand growth

Identify high-impact local opportunities to increase trial and awareness

Performance & Reporting

Track and report weekly activity, account progress, and market insights

Utilize internal tools and reporting to provide visibility to State Manager and leadership

Brand Representation

Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers

Support local content aligned with brand standards

Compliance & Operations

Ensure all activities comply with company policies and state/local regulations

Manage budget and expenses responsibly and in a timely manner

What Does Success Looks Like?

Increased distribution and account penetration across the Bay Area

Strong alignment and execution with distributor partners

Growth in account velocity and repeat business

Consistent pipeline of new placements and opportunities

Clear, proactive communication with State Manager, RVP and broader team

What Does this Role Require?

Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.

Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.

Frequent moving of product cases, event materials and barware, up to 50 pounds.

Regular night and weekend activities typically outside of standard business hours.

The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time.

Qualifications:

2–5+ years of experience in beverage alcohol, distributor sales, or related industry

Experience working within the three-tier system (California experience strongly preferred)

Proven ability to build relationships and drive results in a competitive market

Self-starter with strong organizational and time management skills

Ability to work flexible hours including nights and weekends

Valid driver’s license and reliable transportation

Compensation & Benefits The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.

The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.

This is a remote position.