Brand Manager

DESIGNLIBRO INC

Brand Manager

San Jose, CA +1 location
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Paid time off

    Brand Manager

    Petlibro | Los Angeles, CA / Remote (West Coast Preferred)

    Summary

    As Brand Manager, you'll be the operational engine behind Petlibro's brand campaigns and partnerships - translating brand strategy into flawless execution across channels and ensuring every external partner delivers work that elevates our vision. Reporting to the Brand Director, you'll manage the day-to-day of integrated campaigns, own key partnership relationships, and ensure our brand shows up consistently and compellingly at every touchpoint.

    What You'll Do

    Campaign Management & Execution

    Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels

    Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy

    Develop and maintain campaign calendars, tracking deliverables and performance against KPIs

    Monitor campaign results and provide actionable insights for optimization

    Partnership & Agency Management

    Serve as primary day-to-day contact for agency partners, vendors, and external collaborators

    Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards

    Identify, vet, and negotiate partnerships that expand brand reach and drive affinity

    Track partnership performance and ROI, making recommendations on continuation or optimization

    Brand Stewardship & Cross-Functional Collaboration

    Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone

    Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives

    Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities

    Support product launch planning and execution in collaboration with product marketing

    Manage brand marketing budgets and vendor relationships, ensuring efficient resource allocation

    Who You Are

    You have 6+ years of brand marketing experience, with strong preference for DTC brands

    You've successfully managed integrated campaigns and can point to measurable results

    You're an exceptional project manager who thrives in fast-paced, lean-team environments

    You have agency management experience and strong communication skills

    You're comfortable working across time zones and cultures, preferably with experience collaborating effectively on international teams

    You're data-informed, aesthetically sharp, and love pets

    Requirements

    Bachelor's degree, MBA preferred

    6+ years of brand marketing or integrated marketing experience

    Proven track record managing multi-channel campaigns and agency partnerships

    Proficiency with productivity and management tools

    Remote position; West Coast candidates preferred for alignment with leadership team.

    Flexible work from home options available.

  • Locations
    San Jose, CA • Los Angeles, CA