Brand Manager

GE NUTRIENTS INC

Brand Manager

Austin, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    Bonus based on performance

    Competitive salary

    Dental insurance

    Health insurance

    Paid time off

    Profit sharing

    Training & development

    Vision insurance

    Benefits/Perks

    Competitive Compensation

    Paid Time Off

    Career Growth Opportunities

    Job Summary

    This role encompasses various channels, including social media, website management, email marketing, print collateral, product videos, and in-person events such as trade shows, all aimed at generating leads for the sales team. The ideal candidate will blend creativity with research and data analysis to develop and implement effective marketing campaigns that enhance brand awareness and foster customer engagement. They will utilize analytical tools to evaluate campaign performance and provide actionable insights for ongoing improvement. The Brand Manager will thrive in a dynamic business environment, embracing change and growth as catalysts for new opportunities. The ideal candidate is an experienced creator with solid marketing skills and a friendly personality.

    Responsibilities

    Brand Strategy and Development: Oversee and implement the marketing strategies, conduct market research and identify trends and opportunities for multiple brands, ensuring brand consistency and alignment with company goals.

    Marketing & Campaign Management: Write, edit, develop, and publish print and digital content that highlights clinical research for branded ingredients with a cohesive brand message.

    Marketing & Campaign Management: Work. closely with sales, marketing and product development teams to ensure alignment in brand messaging across in advertising campaigns. Collaborate with external agencies to promote brand visibility across various cahnnels.

    Brand Performance & Reporting: Track, analyze, and report on campaign effectiveness and suggest strategic recommendations for brand growth.

    Other Responsibilities: Organize for, manage set up, and attend industry conferences and trade shows to represent the company's brands.

    Qualifications

    Bachelor’s degree in Marketing or a related field

    3-5 years experience as a Brand Manager, Marketing Specialist, or a similar position preferred