DIN TAI FUNG RESTAURANTS

Job Title: Brand Marketing Manager

Compensation: $131,500 - $164,000 Annual Salary

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Location: Hybrid, Din Tai Fung - Corporate Office in Arcadia, California

About Us:

Din Tai Fung, a globally acclaimed culinary icon renowned for the art of Xiao Long Bao, is on a mission to create first-class dining experiences through its unwavering commitment to excellence in food, service and ambiance. Originally founded as a cooking oil retail business in Taiwan in 1958 by Bing-Yi Yang and his wife, Pen-Mei Lai, Din Tai Fung was reborn into a humble dumpling and noodle shop in 1972. Today, the Michelin-recognized restaurant brand continues to be family-owned and passed down through generations, with more than 170 locations in 13 countries worldwide.

Since its founding, Din Tai Fung has become synonymous with quality and consistency and known for its warm hospitality and delicacies with authentic flavors. Entering the North America market in 2000, the restaurant brand opened its first U.S. location in Arcadia, California and has 16 locations to-date, offering an upscale yet inviting cultural dining experience. With each restaurant, each interaction, and each bite, DTF aims to bring people together to inspire appreciation of culture.

Benefits and Perks:

Competitive Pay & Benefits

Employer Contribution for individuals and eligible dependents' medical insurance

Dental, Vision, and Life Insurance

Health Savings Account (HSA)

Commuter Spending Accounts

401(k) Plan with company match

Employee Assistance Program

Discounts through BenefitHub

Employee Meal Discounts

Paid Time Off (PTO) to support work-life balance (accrued based on length of service)

Paid Sick Leave (PSL) to care for your health or loved ones

Quarterly Wellness Days - extra time off to recharge every season

Bonus Eligible

Opportunities for growth; we love promoting within

About the Role:

The Brand Marketing Manager will play a key role in driving the execution of brand, local, and new restaurant marketing initiatives across the Din Tai Fung portfolio. Reporting to the Director of Marketing, this role is responsible for managing the rollout of seasonal campaigns and brand elevation initiatives, overseeing store-level marketing activations, and supporting new restaurant openings. This role will lead project planning, cross-functional coordination, and internal communications, while also owning performance tracking and reporting. This role requires a strong balance of strategic execution, operational alignment, and team mentorship—ensuring initiatives are delivered on time, on brand, and with measurable impact.

Responsibilities:

Execute seasonal marketing campaigns, new menu items, and guest-facing brand elevation initiatives, managing project timelines, internal communications, and rollout logistics based on strategic direction set by senior leadership. Ensure all creative assets and guest-facing materials are delivered on time, and on brand.

Develop and execute local restaurant marketing (LRM) initiatives in alignment with quarterly and annual brand strategy, including store-level campaigns, event activations, and internal rollout communications. Draft store briefs, and campaign recaps to support regional marketing performance.

Manage the execution of new restaurant openings (NROs) marketing strategy from pre-launch through post-launch, coordinating timelines, deliverables, and cross-functional planning to ensure consistent and high-impact market entry.

Track and analyze KPIs for brand, LRM, and NRO campaigns, translating performance data and guest insights into actionable recommendations. Own recap development and reporting for individual store LRM plans to inform future campaign planning and strategic adjustments.

Serve as the day-to-day lead for marketing execution across cross-functional teams, ensuring alignment to SOPs, timely communication, and operational readiness across functions including Ops, TLC, and Guest Experience.

Mentor and support the Marketing Communications Specialist, providing guidance on project execution, creative coordination, and rollout logistics to support team development and executional excellence.

Job Requirements:

Bachelor’s degree in Marketing or a related field

5–7 years of experience in brand, retail, restaurant or hospitality marketing, with a proven track record of executing multi-channel campaigns from planning through launch

Strong marketing analytics skills with proven sales-driving experience

Experience managing agencies

Excellent communication and interpersonal skills

Strong project management skills with demonstrated ability to lead cross-functional initiatives and manage multiple deadlines

Strong experience in writing and developing campaign briefs

Highly organized, self-motivated, and comfortable working independently in a fast-paced environment

Preferred Requirements:

MBA or MS in Marketing

A sharp creative eye and deep understanding of brand storytelling across digital and in-store platforms

Proficiency with Google Workspace; experience with project management tools (e.g., Monday, Asana, Notion) a plus

Experience working in high-growth environments a plus

Essential Functions:

Brand Management

Local (field) Restaurant Marketing

Special Requirements:

Must be available to support time-sensitive marketing needs outside standard business hours, including campaign launches, urgent approvals, or cross-functional coordination.

Occasional travel may be required for new store openings, marketing events, vendor meetings, or on-site support.

Must be able to read, understand, and comply with the Employee Handbook and all company policies and procedures.

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.

Din Tai Fung is an Equal Employment Opportunity Employer – M/F/D/V. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

As part of our hiring process, Din Tai Fung uses E-Verify to confirm employment eligibility for all newly hired employees. E-Verify is an internet-based system that allows employers to compare information from an employee's Form I-9 to the U.S. Department of Homeland Security and Social Security Administration records. This verification confirms an employee’s eligibility to work in the United States. Din Tai Fung complies fully with all Equal Employment Opportunity laws, ensuring no discrimination based on national origin or citizenship status. Din Tai Fung is committed to employing only individuals who are authorized to work in the United States and who comply with applicable immigration and employment law. As a condition of employment, every individual must provide satisfactory evidence of their identity and legal authority to work in the United States. If the employee cannot verify their right to work in the United States within the time permitted by laws, the Company will be required to terminate their employment immediately. To learn more about E-Verify, please visit: https://www.e-verify.gov/employees.

Applicants must be 18 years or older.

Flexible work from home options available.