At Black Duck Partners, we are committed to creating a welcoming, consistent, and motivating environment that empowers people to live a healthy lifestyle through our Planet Fitness locations. Brand consistency and member experience are central to how we operate, and we are looking for a Brand Specialist to help support and strengthen that presence across our clubs.
This role is focused exclusively on Planet Fitness brand execution—ensuring that our locations consistently reflect Planet Fitness standards, messaging, and member experience expectations. The Brand Specialist will work closely with internal teams to support brand initiatives, monitor consistency, and identify opportunities to enhance how the brand shows up in our clubs.
Essential Duties & Responsibilities
- Assist in supporting Planet Fitness brand standards across all Black Duck Partners locations
- Help ensure in-club materials, signage, messaging, and visuals align with Planet Fitness brand guidelines
- Conduct brand audits and document opportunities to improve consistency and presentation
- Support in-club marketing initiatives, campaigns, and promotions
- Monitor brand consistency across locations and communication touchpoints
- Create and develop marketing materials for promotions and initiatives as it relates to Planet Fitness and the BDP family of businesses
- Manage all Black Duck Partners social media and web presence
- Assist with gathering feedback related to brand perception and member experience
- Analyze trends and identify opportunities to strengthen brand engagement within clubs
- Collaborate with operations, marketing, and leadership teams to support cohesive brand execution
- Help track and report on brand-related initiatives and improvements
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- 2+ years of experience in branding, marketing, or brand support roles preferred
- Strong attention to detail and ability to identify brand inconsistencies
- Excellent written and verbal communication skills
- Ability to work independently and take initiative
- Strong organizational and time-management skills
- Comfort working across teams in a fast-paced environment
- Familiarity with digital marketing tools or design platforms is a plus
Benefits
- Health, Dental, Vision, and voluntary insurance coverage
- Retirement plan
- Paid time off
- Holiday pay
- Complimentary Planet Fitness Black Card® Membership