PROMOTIONAL COORDINATOR 

Breakaway is the nation's leading pop, dance, and hip-hop music festival series, hosting over 100,000 college students and young professionals annually, touring 30+ college campuses across the US, and activating a small army of 1200+ college student ambassadors. With offices in Nashville, Columbus, and LA, Breakaway has a footprint around the country. 

The Promotional Coordinator will report directly to the Promotional Director and work alongside the Marketing and Sponsorship departments, based in Nashville.  In this role, you will be responsible for providing guidance to our market managers and reps by evaluating and developing strategies for ground promotions and marketing, planning and coordinating sales events, communicating to both companies and on the ground representatives, and building awareness and positioning for our brand in new and existing markets. 

This is a fantastic opportunity for a creative individual with experience and a passion for music, festivals, live concerts and digital media, and who thrives in a fast-paced, dynamic workplace. This individual is responsible for connecting with past, current, and future fans, with the ultimate goal of turning fans into customers and customers to ambassadors. 

Expectations: 

• In collaboration with the Promotional Director, create the foundation of the college rep program leaning into existing relationships while building brand presence on college campuses local to each festival market
• Researching and identifying new campus leads, ultimately driving sales and awareness to Breakaway
  • Targeting college students in leadership and influential roles to represent the brand on campuses
• Assist The Market Manager on Silent Disco booking, and strategic practices to ensure the correct artist is selected for onsite festival engagement
  • Assist in communication between DJs and important information about the festival
  • Assist in strategized sales practices to ensure artists have the correct information and material to represent themselves as well as push ticket sales
• Ambassador and Influencer Recruitment
  • Target specific ambassadors in new and struggling markets to assist in sales. Including onboarding, educating, and managing communications
  • Foster relationships with local ambassadors ultimately building the Breakaway bond
• Assist in the Road to Breakaway and Event planning
  • Planning and creating events in Festival markets to build brand awareness within the market, including leading local promotional activities and staffing for events
  • Venue outreach while assisting the market manager to find viable location and venue options
• Assist in weekly reports of sales and posts to present to the team. 
  • Pull sales reports to present to both the Breakaway Team and the Ambassadors, understanding metrics and bringing insights in how to approve on a weekly basis
• Assist in getting show listings up on Songkick, Bandsintown, edmtrain, etc.
• Building out Street Team/Sampling teams to hit key events and areas to build awareness, incorporating both the Breakaway brand and partnering sponsors

Skills

• Self-starter and highly motivated; capable of working both independently and collaboratively
• High Energy
• Strong communication and writing skills
• Ability to problem solve; proven strategic thinking
• Highly organized and able to multitask while maintaining a clear and proactive flow of communication and ownership of tasks
• Proven track record preferably with music company or similar background
• Strong attention to detail, interpersonal, organizational & presentation skills
• High levels of integrity, autonomy, and self-motivation.