Breakaway is a fast-growing music and entertainment company in search of a highly motivated, self-directed and experienced Content & Social Media Coordinator to curate all social media activities. In this role, you will be responsible for the administration of social media operations of the company, including TikTok, Snapchat, Facebook, Instagram, Youtube, Twitter & Spotify including post scheduling, weekly reports, staying up-to-date on newest platforms and techniques, budget preparation, on-site festival content creation. This is a fantastic opportunity for a highly motivated, creative individual with experience and a passion for music, festivals, live concerts, and digital media.. This individual is responsible for connecting with past, current, and future users, with the goal of turning fans into customers and customers into ambassadors. Ultimately turning Breakaway into a content suite that places the brand as a driver of culture, not just a ticket sales mechanism.
The Social Media Coordinator will report to the Marketing Director and will work closely with all members of the marketing team.
POSITION: Full-time, Permanent, Salary plus benefits
LOCATION: Remote
EXPERIENCE DESIRED: 3+ years
SALARY RANGE: Depends on experience
RESPONSIBILITIES:
IN-DEPTH DESCRIPTION OF ROLE:
SOCIAL MEDIA COORDINATOR QUALIFICATIONS AND EXPERIENCE:
3+ years digital content and multi-platform experience
1 year of affiliate social experience, design skills, and blogging experience (This is not mandatory but a plus)
Familiarity with the e-comm space & driving revenue
Deep understanding of how users interact with digital content and how to create great user experiences from a content perspective
Proven experience that shows a creative vision in developing interactive content and campaigns for a media and/or entertainment brand (Event specific is a plus)
Ability to manage, guide & mentor direct reports
Ability to work independently & multi-task changing priorities
Excellent written and verbal communication skills
Strong attention to detail, interpersonal & organizational skills
Strong proficiency in Adobe suite (Photoshop, Illustrator, After Effects, Premier, etc), Microsoft Office, Keynote, Canva and more
Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in social media
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tik Tok, Snapchat, etc.) and how each platform can be deployed in different scenarios.
Enjoys a working knowledge of the blogging ecosystem relevant to the company's field.
Displays ability to effectively communicate information and ideas in written and video format.
Practices superior time management.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
Event specific social marketing is a plus**
WHY BREAKAWAY?
Breakaway offers an exciting and dynamic work environment led by and for Gen-z and Millennials. We are at a major point of expansion and are looking to build a strong team for long term growth.
This position is full time salaried with benefits including health, concert and festival benefits, as well as a generous paid time off policy.
NEXT STEPS:
To express your interest, please provide a short cover letter telling us why you're perfect for this role, along with a resume detailing your experience (include links to previous accounts you've worked with).
Breakaway encourages all qualified candidates to apply.
METRICS FOR SUCCESS:
Fill a white space in the social media space to promote Breakaway as a brand
Keep the market focus tight, know who we want to reach with data that supports the strategy
Define realistic goals and challenges
Maintaining consistency across all platforms and establishing Breakaway as a recognizable brand
Deep dive into a content plan based on our brand narrative, tone of voice and future trajectory.
Grow and promote your brand through paid and organic media placement
Budgeting with carefully selected images and ad copy (with a clear call-to-action) that will improve engagement and generate leads.
Community Management – listen, respond, ask questions to engage our audience.
Convert fans into customers and steps required.
Audience Growth
Audience Profile
Audience Engagement
Content Reach
Engagement by Content Type
Leads
Response Rate and Quality
Negative Feedback
Measure results on a daily basis. Your results should tie back to your objectives and provide a clear understanding of the returns you're getting.