Job Description
Responsible for managing all aspects of organization marketing/sales in assigned geographical
locations including managing the members of the marketing/sales team, establishing and
maintaining positive relationships with customers and referral sources, responding to customer
requests and concerns, and negotiating service contracts with managed care organizations,
government agencies, and other payers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
- Directs all daily marketing operations including providing direct oversight of the
establishment and implementation of marketing/sales initiatives.
- Ensures maximum third party reimbursement through effective negotiation of service
contracts with managed care organizations, government agencies, and other payers.
- Assists the Vice President of Business Development in establishing organization volume
projections in the annual budget and in establishing allocations for the marketing
department. Monitors allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan
designed to meet budgetary volume projections.
- Employs marketing and promotional initiatives to achieve budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral
and payer sources.
- Negotiates service pricing with insurance Case Managers and other payers within
established financial and credit parameters.
- Recruits, selects, orients, and directly manages members of the marketing/sales team.
- Builds and monitors community, customer, payer and patient perceptions of Bridge Home
Health as a high quality provider of services.
- Provides leadership in strategic planning including identifying opportunities for additional or
improved services to address customer needs.
- Maintains comprehensive working knowledge of Bridge Home Health markets including
government agencies, major payer groups, key referral sources, and competitor’s market
positioning.
Bridge Home Health Job Descriptions
Job Title/Position: Regional Vice President of Business Development
- Maintains comprehensive working knowledge in the field of marketing and shares
information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists
customers in accessing community resources should services not be provided by Bridge
Home Health.
- Monitors and reports cost-effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and
responsibilities performed by incumbents of this job. The incumbents may be requested to
perform job-related tasks other than those stated in this description.