Job Description

We are currently looking for a CRM Manager to join our Marketing team! In this role, you will be responsible for developing the strategy and translating into tactical marketing plans that drive incremental revenue, reduce churn, and optimize spend. You will define and evolve the customer journey framework to align with strategic objectives, using campaign performance metrics, industry analysis, and trends. You will lead cross-functional project teams to ensure campaign performance is tracked, measured, and fed back into the marketing technology stack for ongoing campaign optimizations. Come help us build the best and fastest fiber-optic network in America!

As a CRM Manager, your duties will include:

• Develop and implement a customer-centric lifecycle journey that deepens product and service awareness and engagement and optimizes customer lifetime value
• Build a library of customer stories and journeys and identifying strategic gaps in the customer lifecycle journey
• Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
• Run A/B tests for campaigns and deriving customer insights
• Strategic and tactical level thinking
• Set specific marketing strategies to retain customers.
• Effective translating analytics into clear insights and actionable recommendations
• Collaborate with internal teams and external vendors for campaign execution
• Manage marketing budgets, oversee channel spend allocations and re-forecast / replan to achieve business and revenue goals based on campaign performance data
• Develop presentations highlighting campaign / performance wins, insights, and future opportunities
• Additional CRM, marketing strategy and marketing operational responsibilities as needed

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s Degree in Business Administration, Marketing or related field
• 7+ years of Marketing, CRM, Customer Lifecycle, Direct Marketing, Digital Marketing or relevant experience
• Strong business acumen and excellent written and oral communication skills
• Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation
• Track record of delivering results and an ability to operate in both a long term strategic as well as short term tactical scope in a high-energy, fast-paced environment
• Self-starter with the ability to manage competing priorities, driving both strategic and tactical activities in parallel
• Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy is paramount
• Knowledge in fundamental business principles of customer journey or customer lifecycle mapping

BONUS POINTS FOR:

• Master's degree
• Experience in developing a customer journey framework from scratch
• Knowledge in Marketing Technology systems such as Salesforce Marketing Cloud

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Additional Information

All your information will be kept confidential according to EEO guidelines.

WHY JOIN US?

** We aspire to contemporary ways of working.**

We are committed to being a leader in defining a new way to work because we recognize the changing mindset of today's workforce. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and our current priority is to make it a truly vibrant destination by hiring talent in the greater Charlotte area. Why? Because our purpose is to reimagine how people work, learn, play and connect!

** We offer competitive compensation and comprehensive benefits.**

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. We are committed to building a team as diverse as the customers we serve.

** Diversity, equity and inclusion** are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice