Job Description

The Marketing Analyst, Market Analytics plays a key role on the Marketing Effectiveness, Forecast & Budget team, and is responsible for building datasets to analyze marketing performance, guiding geography-based marketing clustering strategy and performance, and working with the other members of the team and various cross functional stakeholders in designing and implementing dashboard-based reporting and analysis tools.

As a Marketing Analyst, you will have the following responsibilities:

• Provide actionable overall market and customer insights to address key strategic questions.
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Design, build and support custom reporting and analysis dashboards
• Analyze external and internal customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (PowerBI/Looker/etc.), and statistical analysis tools.
• Maintain integrity of market clustering strategy, including analyzing performance of current clustering structure as well as evolving it as Brightspeed’s footprint grows.
• Analyze A/B and Multi-variate tests, communicate results and provide recommendations.
• Create PowerPoint presentations or other visual aids to provide market and consumer insights to other marketing and sales departments.
• Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
• May perform other duties as assigned. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills required.

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s Degree and 5+ Years Experience
• Experience analyzing direct to consumer or SMB subscription services such as internet, wireless, insurance, financial services, SAAS, etc.
• Strong business acumen with the ability to find insights in data
• Experience communicating analytic findings and implications to executive audiences
• 3+ years experience with critical analytical tools such as Excel, BigQuery, Looker, Tableau, PowerBI, SQL, ArcGIS, etc

#LI-MT1

Additional Information

WHY JOIN US?

** We aspire to contemporary ways of working.**

At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and we prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

** We offer competitive compensation and comprehensive benefits.**

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusion are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice

WHY JOIN US?

** We aspire to contemporary ways of working.**

At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and we prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

** We offer competitive compensation and comprehensive benefits.**

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusion are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice