Job Description

Brightspeed is looking for a Marketing Analyst, Performance Analytics to join our team! The Marketing Analyst, Performance Analytics plays a key role on the Marketing Effectiveness, Forecast & Budget team, and is responsible for building datasets to analyze current customer disconnect performance trends, as well as impacts to revenue generated by current and future customers. This role will also work with the other members of the team and various cross functional stakeholders in designing and implementing dashboard-based reporting and analysis tools.

As A Marketing Analyst - Performance Analytics, Your Responsibilities Will Include:

• Responsible for tracking, reporting, and analyzing the performance of current customer churn, including standardizing reporting and analytics in the space, and completing ad-hoc analytic requests.
• Responsible for tracking, reporting, and analyzing the performance of Brightspeed revenue, including standardizing reporting and analytics in the space, understanding drivers, and completing ad-hoc analytic requests.
• Provides actionable overall market and customer insights to address key strategic questions.
• Designs, builds and supports custom reporting and analysis dashboards.
• Analyzes external and internal customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (PowerBI/Looker/etc.), and statistical analysis tools.
• Executes and analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Creates PowerPoint presentations or other visual aids to provide market and consumer insights to other marketing and sales departments.
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
• May perform other duties as assigned. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills required.

Qualifications

What It Takes To Catch Our Eye:

• Bachelor’s Degree and 5+ Years Experience
• Experience analyzing direct to consumer or SMB subscription services such as internet, wireless, insurance, financial services, SAAS, etc.
• Strong business acumen with the ability to find insights in data
• Experience communicating analytic findings and implications to executive audiences
• 3+ years experience with critical analytical tools such as Excel, BigQuery, Looker, Tableau, PowerBI, SQL, ArcGIS, etc.

Bonus Points For:

• Knowledge of Telecommunications industry, specifically product, pricing and marketing tools and tactics
• Experience in customer segmentation and/or market clustering strategies

#LI-AK1

Additional Information

WHY JOIN US?

** We aspire to contemporary ways of working.**

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

** We offer competitive compensation and comprehensive benefits.**

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusion are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice