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Creative Content Marketer

Brivity

Creative Content Marketer

Bellingham, WA
Full Time
Paid
  • Responsibilities

    About Ben Kinney Companies Tech & Training Division:

    Ben Kinney Companies Tech Division creates powerful productivity tools for real estate agents.

    We are experiencing rapid growth and positioned to become the industry’s #1 real estate business platform. From advertising and lead generation to managing transactions, we build the best tools that help successful real estate teams run their business.

    Job Description and Key Responsibilities:

    The Ben Kinney Companies is looking for a talented content marketer to take responsibility for our inbound marketing strategies including social media and lead generation content creation.

    Our ideal candidate is a creative marketing professional, highly motivated, preferably with a creative writing background. The ideal candidate is a strong communicator, organized, goal-oriented, collaborative, creative, and a go-getter.

    You should be able to develop engaging content to attract and retain customers. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

    RESPONSIBILITIES

    Continuously develop and deploy content marketing to achieve business targets

    Strategize and execute a content calendar based on frequently asked questions, industry relevance, and timely sales opportunities

    Write best-in-class email marketing messages, social media copy, video scripts, and more

    Collaborate with marketing, training, and design to produce high-quality content

    Develop editorial calendar, delegate tasks and ensure deadlines are met

    Deliver engaging content on a regular basis and inspire team members to contribute

    Edit, proofread, and improve the content

    Analyze web traffic metrics

    Share content through various channels, ensuring strong web presence

    Receive customer feedback and generate ideas to increase customer engagement

    Use HubSpot to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers

    Optimize new and existing content using SEO best practices and tools on an ongoing basis

    Ideate and manage the creation of downloadable offers such as worksheets, one-sheets, checklists, e-books, and infographics

    Measure, report, and improve content performance using analytics tools such as HubSpot and Google Analytics

    Adhere to marketing and brand guidelines to create consistency across channels to support and strengthen the company’s overall brand identity and sentiment in the market

    Work seamlessly with the team to ensure effective and positive collaboration

    REQUIRED QUALIFICATIONS

    Bachelor’s degree (or higher) in Marketing, Journalism, Communications, Advertising, or related field.

    At least 2 years of content marketing management, professional brand storytelling experience, or relevant experience

    Project management skills and attention to detail

    Excellent verbal and written communications: you are a stickler for correct spelling, grammar, and citations

    Experienced HubSpot user, proficient in its marketing automation features

    Experience with analytics programs such as HubSpot and Google Analytics

    Strong understanding of marketing through the various phases of the sales funnel

    Editorial mindset that seeks to understand what audiences consume and how to create it

    Ability to successfully manage multiple concurrent projects

    Strong organizational skills when it comes to processing documentation and project management

    Ability to adapt with changing business needs

    Strong written portfolio to demonstrate the above qualifications

    PREFERRED QUALIFICATIONS

    Proficiency in Canva

    Basic graphic design skills

    Expertise in social media platforms

    Basic front end web development experience (light HTML/CSS customization)

    Real estate knowledge/experience

    Knowledge surrounding Brivity and the Ben Kinney Companies products and services

    Experience with SEO publishing best practices and web traffic metrics

    Editorial mindset with an ability to predict audience preferences