Buckingham Search is partnering with a billion-dollar pharmaceutical company to find a Senior Product Manager of HCP Digital Marketing.

• Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP audiences.
• Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.
• Develop and optimize HCP media plans incorporating paid search, paid social media, third party media, HCP custom media and display advertising campaigns.
• Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.
• Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.
• Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned 
• Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.
• Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.
• Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.

Qualifications and Skills Required:

• Bachelor’s degree business or related field required. MBA a plus.
• 5+ years of relevant work experience managing digital and social media channels. HCP digital experience a plus.
• Prior health care marketing experience required, experience in advertising/communications agency experience a plus.
• Rare/Orphan disease marketing experience a plus.
• Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.
• Understanding HCP specific media channels a plus.
• Experience managing paid advertising programs and budgets.
• Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
• Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies and execution.
• Ability to successfully manage multiple projects and resources concurrently on time and on budget
• Comfortable and energized operating in a fast-paced environment.
• Proficient in Microsoft Office.
• Professional, proactive demeanor.
• Strong interpersonal skills.
• Excellent written and verbal communication skills.
• Requires approximately 10-20% travel, including some overnight and weekend commitments.