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Social Media Specialist

Buff Canada

Social Media Specialist

National
Full Time
Paid
  • Responsibilities

    Buff Canada Ltd. is looking for a new Social Media Specialist to join the team! In this role, you will be responsible for planning, implementing, and monitoring the organization’s social media strategy to increase brand awareness, improve marketing efforts, and ultimately, drive product sales.

    This is a parental leave contract position beginning June 1st, 2022, until April 30th, 2023, with the possibility of extension.

    On a day-to-day basis the right candidate will:

    • Engage key target audiences across the top of the funnel via social media channels, driving conversion down the funnel to Buff.com, directly or indirectly
    • Manage community engagement such as responding to comments and messages while providing feedback to the sales & marketing teams. Engage in social listening to better understand the consumer, adapt engagement strategies, and share insights across the organization
    • Ensure social media channels are best-in-class within the industry in terms of experience and performance while delivering against agreed objectives
    • Publish media to various social networks while creating relevant copywriting and adapting creativities to reach intended KPI’s
    • Build and enhance community management by upgrading both customer and industry relations
    • Create and analyze social media reports to improve each channel and report findings bi-weekly

    The right candidate will demonstrate on their resume:

    • 3 – 5 years’ experience in a social media management or coordinator role
    • Bachelor’s degree in Marketing, Business, Journalism, Public Relations, or related field would be an asset
    • Professional certifications such as Google analytics are preferred
    • Previous experience using marketing platforms that include Facebook, LinkedIn, Twitter, Instagram is essential
    • Second language (French) would be considered an asset

    During the interview, we will be looking for behaviours that demonstrate:

    • Excellent oral communication skills; your ability to communicate and adapt to various audiences
    • High-level critical thinking and problem-solving skills; examples of when you’ve met tight deadlines with competing priorities
    • Solid understanding of marketing strategies and how to utilize these concepts throughout various forms of outreach
    • Understanding of search engine optimization (SEO) and other web traffic metrics

    Why BUFF®?

    • Competitive base salary of $55,000 - $64,000
    • Healthy benefits package
    • 4 weeks' vacation to promote work/life balance
    • Hybrid work environment (2 days in office per week)

    To Apply

    Ideally, we ask that you upload your resume and cover letter (in one document). While we appreciate all applications, we’ll contact those with whom we are most interested!