Job Description
BulletProof Hitches LLC is currently seeking a Digital Marketing Specialist to join our team!
JOB SUMMARY:
We are looking for a digital marketing specialist to join our team to work on our online marketing. Applicants must be extremely experienced in the digital marketing area with a proven track record and must have the drive to produce results and think outside the box. We are looking for a person that works well by themselves and follows directions.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels such as, AdWords, Facebook ads, eBay ads, Amazon ads, SEO, Email marketing, search engine ranking & More.
SALARY: $23 to $37 hourly
BENEFITS:
RESPONSIBILITIES:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
QUALIFICATIONS:
- 1+ years of Conversion Optimization
- 1+ years of Google Analytics
- 1+ years of SEO
- 1+ years of Google AdWords
- Proven working experience in digital marketing
- Must have experience with WordPress & Shopify and be able to perform basic updates and changes to websites.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement