Business Architect

Softthink Solutions Inc

Business Architect

Reston, VA
Paid
  • Responsibilities

    Job Title: Business Architect Work Authorization: US Citizen Location: Reston, Virginia

    Key Responsibilities • Partner with Marketing, Digital, Technology, and Data teams to define and evolve the marketing business architecture, including capabilities, value streams, processes, and information flows. • Translate marketing strategy, customer experience goals, and business requirements into clear architectural models, roadmaps, and solution designs. • Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions). • Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with enterprise architecture principles. • Collaborate closely with support, engineering, and implementation teams to ensure architectural alignment throughout delivery. • Track project and program progress, clearly reporting status, risks, dependencies, blockers, and scope changes to stakeholders. • Manage multiple concurrent workstreams across marketing initiatives, ensuring priorities, dependencies, and deliverables are clearly defined and met. • Monitor and balance resource allocation across marketing programs, proactively identifying capacity constraints and recommending adjustments. • Lead business process analysis and optimization efforts for marketing operations, content workflows, campaign execution, and digital experience delivery. • Identify gaps, inefficiencies, and opportunities to improve speed-to-market, quality, governance, and scalability within marketing processes. • Drive adoption of agile and product-based delivery models within marketing and digital teams

    Required Qualifications • Experience with ARIS or another Enterprise Process Repository to capture and manage business processes is preferred • Bachelor’s Degree in Business, Marketing, Computer Science, Information Systems, or a related field (Master’s preferred). • 8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines. • Strong leadership, critical thinking, and problem-solving skills with the ability to influence without direct authority. • Proven experience working in agile and/or scrum environments, partnering with product owners and delivery teams. • Expertise in business process analysis, capability modeling, and requirements definition within a marketing or digital context. • Solid understanding of marketing technologies, digital platforms, and data-driven marketing concepts; comfortable collaborating with engineering teams and understanding technical trade-offs. • Excellent communication and stakeholder management skills, with the ability to translate complex ideas into clear, executive-ready insights