Business Development Manager (Corporate Catering, Weddings & Events)
Benefits:
Bonus based on performance
Competitive salary
Employee discounts
Flexible schedule
Free food & snacks
Training & development
Company: Social Express Catering & Meal Prep (SECMP)
Location: Metro Atlanta, GA (Hybrid: remote prospecting + in-person meetings/tastings as needed) Job Type: Full-Time Reports To: CEO/Executive Chef & COO Compensation: $50,000 base salary + commission + performance bonus Start Date: ASAP
About SECMP
Social Express Catering & Meal Prep (SECMP) is a Metro Atlanta-based catering and meal production company known for delivering high-quality food, strong execution, and cultural culinary experiences at scale. We provide meal prep, catering, and large-volume food service—and we’re actively expanding into corporate catering, weddings, and high-ticket private events.
Role Summary
We are hiring a true Business Development Manager—a hunter + closer who can generate opportunities through outbound efforts and convert them into booked events and paid deposits. This role is responsible for growing SECMP’s revenue through: ✅ Corporate catering (recurring & one-time) ✅ Weddings ✅ Private events (birthdays, showers, celebrations, etc.) ✅ Strategic partnerships (venues, planners, offices, studios)
This is not a “wait for leads” job. You must be comfortable prospecting daily, running discovery calls, presenting pricing confidently, and closing.
What You’ll Own (Key Responsibilities)
Build targeted lists of corporate accounts, venues, planners, event coordinators, studios, and organizations.
Execute daily outreach via calls, emails, drop-ins, networking, referrals, and follow-up sequences.
Create consistent lead flow through relationship building and partnerships.
Book meetings, tastings, venue walkthroughs, and vendor introductions.
Respond quickly to new inquiries and guide prospects through the process.
Run discovery calls to confirm event type, guest count, date/time, location, budget, and service style.
Present packages and pricing confidently while protecting SECMP standards.
Handle objections professionally and close deals without discounting the brand.
Collect deposits, secure signatures/agreements, and lock in bookings.
Sell recurring corporate lunch and meeting catering programs.
Develop relationships with office managers, executive assistants, HR teams, and admins.
Convert one-time corporate orders into repeat accounts.
Build relationships with wedding planners, venues, and event coordinators.
Get SECMP included on preferred vendor lists and referral networks.
Drive wedding pipeline through partnership outreach and tastings.
Maintain a live pipeline tracker (CRM or Google Sheet).
Track every lead through the pipeline: Prospect → Contacted → Meeting Set → Proposal Sent → Closed Won/Lost.
Follow up consistently until the deal is closed or disqualified.
Keep clear notes and next steps so nothing falls through the cracks.
Confirm all final event details: guest count, menu selections, dietary needs, service timeline, address, and logistics.
Ensure production/operations receives clean notes to execute flawlessly.
Maintain professionalism and protect the client experience from start to finish.
SECMP Standards (Non-Negotiables)
$500 minimum for drop-off catering
$1,000 minimum for staffed/on-site events
Deposits are required to secure dates.
Discounts and pricing exceptions require leadership approval.
Performance Expectations (KPI Scorecard)
Weekly Activity KPIs
Outbound touches: 150–250/week (calls + emails + DMs + drop-ins + referrals)
Sales meetings/calls completed: 10–15/week
Proposals sent: 8–12/week
Follow-ups completed: 100% weekly (daily discipline)
Revenue KPIs
Month 1: $10k–$20k booked revenue
Month 2: $20k–$30k booked revenue
Month 3+: $30k–$50k booked revenue (based on lead flow and seasonality)
Process & Speed
Fast response time during business hours
Proposals sent within 24 hours of discovery call when possible
Deposits collected quickly once client commits
Compensation Plan
Base Salary
✅ $50,000/year
Commission (Standardized Assumed Gross Profit Model)
SECMP uses a simplified commission model to ensure payouts are fast, consistent, and predictable.
Commission is calculated using a standardized gross profit assumption of 30% of Net Sales (invoice total excluding sales tax).
The Business Development Manager earns 10% of assumed gross profit on closed deals.
✅ This equals approximately 3% of Net Sales per closed deal.
Commission Timing: Commission is earned when the client deposit clears and is paid on a scheduled basis (bi-weekly or monthly). For large staffed events, commission may be paid after event completion to avoid cancellations/chargebacks.
Monthly KPI Bonus
✅ Up to $500/month for meeting outreach + booking targets consistently.
Qualifications
Required
2+ years of sales closing experience (services, hospitality, events, B2B, etc.)
Comfortable prospecting daily (this is a hunter role)
Confident on the phone and skilled at objection handling
Organized follow-up habits and ability to manage a pipeline
Strong written communication (email/text follow-ups)
Professional presence and a high standard of customer service
Catering or event sales experience
Experience building relationships with corporate admins, venues, and planners
CRM experience (or comfortable managing a tracker)
What Success Looks Like (30/60/90 Days)
First 30 Days
Learn SECMP packages, minimums, and sales process
Build prospect lists and execute daily outreach
Maintain a clean pipeline and consistent follow-up discipline
Target: $10k–$20k booked + 200 prospects added + 2 tastings scheduled
By 60 Days
Close consistently and build recurring corporate accounts
Develop planner/venue referral relationships
Target: $35k–$75k booked total + 3 recurring corporate accounts active
By 90 Days
Predictable pipeline with strong close rate and recurring revenue
Strong partner network producing referrals
Target: $75k–$150k booked total + 3–8 recurring corporate accounts + $200k open pipeline
How to Apply
Submit your resume and a short note answering:
What have you sold and what was your closing role?
What is your sales style (hunter, relationship-builder, closer)?
What’s an example of a deal you closed and how you closed it?
Why are you interested in corporate catering/weddings/events?