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Business Development Representative (BDR)

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OptiSigns Inc.

Business Development Representative (BDR)

Houston, TX
Full Time
Paid
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  • Responsibilities

    Job Description

    Job Description

    OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. Were on a mission to become the #1 digital signage platform globallyand were growing fast.

    Why This Role Matters

    The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

    What You'll Own

    • Primary Focus: Outbound Opportunity Generation
      • Research and identify key prospects across priority industries and ICPs
      • Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
      • Book meetings for Account Executives by identifying pain points, business context, and alignment
      • Maintain strong activity levels: 150+ outbound touches/day across multiple channels
      • Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity
    • Sales Intelligence & Qualification
      • Qualify interest and organizational fit based on OptiSigns Ideal Client Personas
      • Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
      • Track engagement and conversion metrics for continuous performance improvement
    • Collaboration & Coaching
      • Partner closely with AEs and marketing to support strategic account outreach
      • Participate in weekly sales enablement and strategy reviews
      • Receive continuous coaching with a clear path toward an Account Executive promotion track

    Requirements

    What Success Looks Like

    • ICP Precision: Demonstrates mastery in identifying target accounts that align with OptiSigns Ideal Client Personas and value delivery outcomes
    • Stakeholder Accuracy: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential
    • Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contactbalancing volume with strategic insight
    • Meeting Creation: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline
    • Meeting Quality: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment
    • Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness

    You Might Be a Fit If You Have

    • 02 years of B2B sales, lead generation, or outbound experience
    • A high-energy, self-starter mentality who thrives in a fast-paced environment
    • Grit: youre excited to cold call, send 1:1 emails, and face rejection with resilience
    • Excellent written and verbal communication
    • Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus
    • Hunger to grow into a full-cycle AE role

    Career Path

    The BDR program at OptiSigns is a springboard to an Account Executive role. Youll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.

    Compensation

    • Base Salary: $50,000
    • OTE: $80,000+ (uncapped incentives) based on opportunity development.

    Why Join OptiSigns?

    • High-Growth Tech Company: Be part of an innovative SaaS company transforming digital signage.
    • Uncapped Earning Potential: Set your own pay based on your success in the role.
    • Industry Leadership: Work with a market-leading product and well-established inbound demand.
    • Collaborative & Learning-Focused Culture: Develop skills that set you up for long-term sales success.
    • Career Advancement: We invest in your development, providing a structured path to higher-earning roles.

    Ready to Build Your Sales Career?

    If youre a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills , we want to hear from you. Apply today and be part of OptiSigns journey to revolutionize digital signage.

    Benefits

    • 401k

    • Dental insurance

    • Flexible schedule

    • Health insurance

    • Vision insurance

    • Paid time off