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US Demand Gen Strategist

Bynder

US Demand Gen Strategist

Boston, MA
Full Time
Paid
  • Responsibilities

    Job Description

    WHAT YOU WILL DO: Are you up for running programs to engage some of the world's best known brands like Spotify, PUMA, and Tommy Hilfiger? Bynder is growing at a rapid rate by solving one of the most foundational problems in marketing: working collaboratively with digital assets. The US Demand Generation Strategist will be responsible for driving growth in marketing-sourced new revenue in the US market, working collaboratively with sales to generate leads, convert opportunities, and close opportunities as customers in line with growth targets. 

    RESPONSIBILITIES 

    • Execute Bynder’s go-to-market plan in the US and Canada in close collaboration with the Head of US Demand Generation, VP of Demand Generation, and US sales stakeholders 

    • Deliver data-driven insights reporting on pipeline growth and marketing attribution in the US 

    • Optimize Bynder’s Lead2Revenue engine for maximum conversion rates across channels and sources

    • Choreograph campaigns designed to push prospects down funnel by understanding their stage and delivering value-add content across formats, such as email, webinar, roadshow event, or social media 

    • Operate in an agile, collaborative environment pushing new ideas to market inspired by Bynder product releases, first-hand sales and customer feedback, and marketing insights

  • Qualifications

    Qualifications

    WHAT YOU HAVE:

    • 3-5 years experience in digital marketing 

    • B2B/SaaS experience  preferred

    • Data-driven and target-oriented approach to marketing

    • Strong presentation skills for internal as well as customer-facing presentations

    • Creative and curious nature that is always seeking solutions

    • Passionate about “the pitch”: how we present the product and new creative concepts surrounding it

    • Salesforce experience a plus; Salesforce willingness to learn a must

    • Collaborative, team player that looks out for others’ success and well being 

    • BA Required

    Additional Information

    BENEFITS

    • Competitive salary and 401(k) - dollar for dollar match up to 6%
    • Company paid medical and dental coverage
    • Unlimited vacation policy
    • Room to advance in a high-growth tech company
    • Office in Fort Point, near the burgeoning Seaport District
    • A light-hearted and fun work environment

    WHY YOU'LL LOVE BYNDER!

    At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.

    All your information will be kept confidential according to EEO guidelines. Equal opportunity employer, M/F/D/V