Job Description

SENIOR CATEGORY ANALYST, C.A. INSIGHTS, BUSINESS INTELLIGENCE

ABOUT US:

C.A. Fortune is a privately held full-service marketing agency committed to PASSIONATELY delivering revenue for brands—in real time — through all classes of trade. Portfolio includes such iconic brands and manufacturers such as Beyond Meat, Bob’s Red Mill, GoGo squeeZ, Hormel, Watkins, YumEarth and more. Since 1972, we have built industry relationships on a foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results. Delivering results to our clients on their timeline.

CA Fortune is a Sales and Marketing agency whose mission is to provide Consumer Product Goods companies with creative tools to effectively market and grow their brands. We have 400+ employees passionate about helping manufacturers succeed!

POSITION SUMMARY:

The Senior Category Analyst will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all retailers and channels. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead quarterly business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they

RESPONSIBILITIES:

• Implement category management strategy to develop fact-based category reviews, business reviews and selling stories.
  • Present business reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts
  • Develop and deliver presentations relative to new items, product reviews, conversions and impressions.
• Create, maintain and perfect analytical tools, reporting and resources leveraged against the client.
• Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps.
• Analyze shopper and consumer information and develop recommended actions based on insights.
• Track, monitor and provide actionable feedback on distribution and sales trends.
• Utilize distributor, syndicated and consumer research to develop fact-based analysis and business reviews.
• Work with the Account Managers to manage the KPI’s across retailers and determine key opportunities.
• Evaluate effectiveness of programs and communicate strategy and best practices internally and externally.
• Conduct promotional planning support via in-depth retailer specific analysis.
• Ensure a fluid process from data intake, visualization, testing visuals to production.

JOB KNOWLEDGE, SKILLS, ABILITIES, TRAITS:

• Bachelor’s Degree plus 5-7 years CPG industry sales and category management experience (Natural/Specialty/Organic food and/or beverage preferred).
• MUST HAVE: High level of proficiency in SPINS (Satori), Nielsen and IRI data
• MUST HAVE: Well-honed analytical and highly advanced Excel & PowerPoint skills.
• MUST HAVE: Experience in selling story development, category reviews & category management principals.
• Experience in data visualization platforms (e.g., spotfire, PowerBI) with the ability to understand the data and proof resulting visualizations from raw data reports.
• Advanced communications skills, ability to clearly articulate complex concepts in a concise manner.
• A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines.
• Strong analytical and strategic thinker; can turn self-developed strategies/efficient processes into execution.
• Extremely organized and detail-oriented.
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment.

TRAVEL REQUIREMENTS: 5-10% to present to client

REPORTING STRUCTURE: Reports to Director, Business Intelligence

LOCATION: Remote

COMPENSATION:

• Salary commensurate with level of experience and current market landscape
• Benefits package available: medical, dental, life insurance, 401k
• Additional Options: vision, short term & long-term disability
• Company provided computer