CALSTART is hiring a Social Media Specialist to help develop our social media strategy. We work every day to create sustainable solutions across our major initiatives: Truck, Car, Light- Duty, Bus, Infrastructure and Marine. In this role, you will be responsible for the day-to-day management of CALSTART's social media presence and our ongoing relationship with our digital followers and members.

ADDITIONALLY, THE SOCIAL MEDIA SPECIALIST WILL:

• Collaborate with members of the Marketing and Communications team and other stakeholders to deliver social media content and campaigns; Responsible for planning and implementing CALSTART's social media calendar.
• Monitor, listen, and respond to social audiences in appropriate ways to deepen engagement. Plan, schedule, market, track, analyze and adjust social content and campaigns to increase engagement with our existing; audiences and help us attract new audiences such as industry/community members, clean transportation issue experts, policy influencers, and decision-makers. Help, design, create, curate, and manage the best; content for all CALSTART social and digital channel.
• Create, manage, and execute social media content plans—organic and paid—daily and for specific campaigns; Optimize content for social and SEO; Define relevant Key Performance Indicators (KPIs), track, and analyze performance across channels, and making real-time improvements; Stays up to date with the latest social media and digital best practices and digital marketing trends, capturing and sharing learning.

ABOUT CALSTART

We are a nationally and internationally recognized clean transportation industry organization with offices in multiple states. With 30 years of experience, we work with both public and private sectors to break down barriers to innovation and drive the transportation industry to a clean and prosperous future.

We work with member companies and the broader industry – including fleets, manufacturers, public agencies, and fuel providers – to advance the clean transportation industry. Our work is organized into the major initiative areas; cars, buses, trucks (and off-road vehicles), fuels, and mobility. We advance each of these sectors by supporting technology development, assessing, and validating new technologies and products, accelerating market growth by supporting clean vehicle incentive programs, providing policy guidance and implementation, and providing value-added services to our member organizations. We believe now is our time, and we are planning for growth. If you want a career where you can make a real impact and benefit both society and the environment, you should consider coming to work with us!

QUALIFICATIONS

• 2+ years of experience in professional social media
• Demonstrate expertise in social media management, tracking, and analyzing.
• Experience in B2B marketing or social media for public affairs
• Ability to express complex ideas (e.g., technical, or research-based data) creatively and succinctly, including using charts, graphics, and video.
• Ability to target specific audiences, such as policymakers and climate/transportation influencers.
• Marketing and content creation for various social media platforms (e.g, LinkedIn, Facebook, Twitter)
• Bachelor's Degree in communications, marketing, or related field preferred.

PREFERRED QUALIFICATIONS

• Experience with project and social media management software platforms
• Previous experience in a non-profit or government organization
• Knowledge of or experience with clean transportation technologies, fuels, energy efficiency, and sustainability

SALARY AND BENEFITS

• Competitive annual salary based on experience.
• Performance-based growth opportunities.
• Competitive company-paid health plan that includes dental and vision care.
• Retirement plan with a generous company contribution.
• Employee Incentive Program (bonus) yearly based on performance.
• Telecommuting and flexible work hours as appropriate
• Rewards for alternative commuting to and from work.
• Committed to employee growth and development.

If you are up to this challenge, we invite you to apply for this role. Qualified candidates, please apply online with your resume and cover letter at www.calstart.org/careers

CALSTART includes the complete salary range amount ($62,000-$89,000) of the job announced. We determine pay based on education, experience, internal equity, and any other factors relevant to the job. Pay for this role will typically be from ($62,000-$68,000).

CALSTART, Inc. is an equal-opportunity, affirmative-action employer that celebrates diversity in all forms. Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law or not. This applies to any terms, conditions, and privileges of employment, including recruiting, hiring, transferring, training, pay, incentives, benefits, discipline, promotion, lay-offs, and termination. Underrepresented candidates are encouraged to apply.