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Social Media Coordinator

CHUZE FITNESS

Social Media Coordinator

San Diego, CA
Full Time
Paid
  • Responsibilities

    At CHUZE Fitness, we consider ourselves a hospitality company that uses fitness as a vehicle. We obsess over our member experience. We’re looking for a kind & passionate trail blazer who understands culture better than anyone else. We are seeking you to be a new addition to our amazing internal team who can fill the role of Social Media Coordinator to help grow our digital & social media strategies across all channels. The Position: The Social Media Coordinator is an exciting brand storyteller role. Primary responsibility will be engaging current and new members through organic & paid social strategies, social analytics and compelling creative. Using the accelerated knowledge of usage behavior across social media platforms like YouTube, Instagram, Snapchat, Twitter, Facebook, TikTok and whatever is the next big thing to always move our team forward. Primary Objectives:

    Assist in the digital marketing push to create consistency and standardization across our business to develop a strong brand that resonates within the communities that we operate

    Assist with managing content and social media marketing programs

    Assist in social media marketing, email marketing, new club launch support, fitness events and initiatives, and hyperlocal activations

    Manage relationships with internal and external partners

    Build meaningful relationships with fitness departments to support all online and offline activations

    Core Duties/Responsibilities:

    Manage the social media content calendar and schedule/publish content on Instagram, Facebook, Pinterest, LinkedIn and YouTube

    Support the marketing department's initiatives with the executing of marketing programs through social media channels and in-club TV displays

    Engage followers in a dialogue via social media platforms to transform visitors into advocates for Chuze

    Assist with content creation including but not limited to copy, static images, Instagram and Facebook highlights and stories, infographics and video

    Actively work across channels and platforms to increase engagement

    Coordinate fitness events in partnership with the Fitness team, including spearheading the creation of digital and non-digital promotional materials

    Create, proofread, and edit copy for various marketing channels, ensuring consistent voice

    Assist in email marketing, new club launch support, fitness programming, social strategy and hyperlocal activations

    Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

    Assist with internal and external partners to ensure high-quality and timely execution of marketing programs and to ensure competitiveness

    Assist in identifying trends in local markets and participate in grassroots marketing initiatives

    Participate in club events and options to be a part of fitness classes

    Visit the clubs on a regular basis to capture content and help tell the brand story

    Required Skills/Knowledge/Experience:

    Bachelor’s degree preferred in business, advertising/marketing, journalism or new media

    3+ years of marketing / agency / or business development experience

    Superior written and verbal, interpersonal and presentation skills

    Must have working knowledge of key social media sites including, but not limited to, Facebook, Twitter, Instagram, Snapchat, TikTok, Pinterest, etc.

    Loves to mine for data and use key insights to provide recommendations for social media strategy

    Proficiency in Adobe Creative Suite

    Prior experience using Hootsuite a plus

    SEO, SEM & PPC knowledge a plus

    Unquenchable curiosity and passion for community building and storytelling

    Knowledge and passion for fitness, health and wellbeing

    A passion for connecting with all generations

    Understanding of digital / social advertising platforms

    Ability to work in fast-paced environment

    A team player who can be accountable, flexible and drive for results

    Empathy and positivity come naturally

    Benefits: For Full Time employees a full benefits package which includes medical, dental, and vision plans for employee and dependents; employer paid employee life insurance; other supplemental insurances; and 401k (eligible after 12 months).