General Manager CITYROW Boutique Fitness

CITYROW of Westlake Village

General Manager CITYROW Boutique Fitness

Thousand Oaks, CA
Full Time
  • Responsibilities

    CITYROW Westlake Village is a boutique fitness studio with expert instructors that pairs high intensity rowing intervals with sculpting weight and mat exercises. It’s a low impact, smart workout that works over 86% of your muscles and is welcoming of all shapes, sizes, ages and fitness levels, and we’d like to invite you to join the team!

    If you are a positive, motivated, empowering leader in the fitness industry we want to hear from you! We are searching for the right person to join the CITYROW Westlake Village team as General Manager. This position provides an incredible opportunity to lead the studio's overall direction, coordination and operations.

    You will be supported by the Owners, Studio Instructors, and Studio team to continue building an incredible culture and first-class experience each and every class for our customers. This is an exciting opportunity for the right person to get in on the ground floor with our team and grow.

    A CITYROW General Manager is

    Confident in leading a team, generating sales and creating long lasting member relationships

    Highly motivated, confident, and a people-focused leader

    Excellent communicator both orally and written – to studio team, ownership, and customers

    Passionate about fitness, wellness and living a healthy lifestyle

    Someone who has strong problem solving skills and is a self-starter

    Able to multitask, prioritize effectively, and delegate as appropriate

    Able to receive and give performance feedback effectively

    Enjoys taking CITYROW classes and has a strong knowledge of the CITYROW concept


    Prior experience managing a team within the fitness industry, high-end retail, or the luxury service industry.

    2+ years of business experience managing sales revenue and expenses. Understanding of levers to increase profit.

    Outstanding communicator and must be fluent in English. Willing to provide frequent and thorough communications to Studio Team members and ownership.

    Honest, trustworthy, and driven to meet business objectives by empowering staff and delivering excellent customer service

    Highly organized, proficient in data management, ability to prioritize and meet deadlines

    Ability to excel in a fast changing, diverse environment

    An outgoing “people person” who respects and values the opinions of co-workers, clients and the general public.

    Computer savvy with high degree of comfort in Social Media and fitness studio software (e.g Mariana Tek, Mind Body)

    Must live in close proximity of the studio

    Bachelor's degree in business management, hospitality, or related field

    Full-time; weekend availability

    Must be flexible with your schedule and time

    Non traditional hours - day, evening, and/or weekend hours, including holidays and long shifts as the business dictates



    Overall accountable for generating leads and sales

    Leverage entire team to deliver on weekly, monthly, and annual sales targets

    Ensure all lead follow-up occurs consistently and timely

    Train and supervise team members to become a best-in-class sales organization focused on “quality” sales that matches products to customers needs


    Lead generation by leveraging all available channels including: Social Media, Business to Business, Customer referrals, Studio Team referrals, Community Events, Grass Roots Marketing, and Networking

    Develop, execute and continually update the studio marketing strategy. The strategy is to include tactics and campaigns focused on generating leads

    Own key marketing channels from planning to execution including but not limited to:

    Social Media (e.g Instagram, Instagram Stories, Facebook)

    Weekly CITYROW email (using BrandBot to communicate weekly marketing initiatives, studio happenings, and press)

    Lead planning and execution for community and special events (e.g. outdoor pop-ups, local events, bridal fairs, corporate team building, etc.)

    Lead and execute Business to Business marketing strategy. This included parterships and cooperative events that mutually benefit CITYROW and local complimentary businesses.

    Manage in-studio marketing and maintenance (i.e. chalkboards, flyers, studio special events)


    Hire and manage all aspects of staffing for the Instructors and Studio Sales Associates. Includes recruitment, hiring, training, and termination as necessary

    Supervise, manage performance, and advise on pay and termination decisions related to Studio personnel

    Optimize and publish staff schedule ongoing

    Handle all new hire paperwork and on-boarding

    Monitor class performance and communicate any schedule changes with the Studio Team

    Customer Service:

    Ensure an incredibly positive and uplifting experience for every customer, every class!

    Manage and resolve all client issues and requests

    Ensure prompt response to all e-mails and Social Media comments and questions


    Oversee daily operations of the studio

    Generate and lead the review of weekly, monthly, and quarterly studio metrics and goal reports with ownership

    Enforce CITYROW policies and procedures

    Ensure cleanliness standards are met and maintained at all times

    Ensure all forms, administrative supplies, and studio literature is stocked and visible

    Order and manage inventory of studio supplies and retail merchandise

    Perform ongoing maintenance on studio space and equipment as needed

    Coordinate with any outside vendors when necessary (i.e. towel service, water deliveries, equipment repairs, etc.)

    Attend all applicable CITYROW training/meetings at Corporate or via telephone or web conferencing

    Any other duties as assigned

    Compensation + Benefits:

    This position offers a competitive base salary based on experience and performance

    Commission paid on sales

    Opportunity for additional bonuses based on studio performance

    Unlimited growth potential within the company

    Free Studio Membership

    Discounts on CITYROW branded lululemon gear and all items sold in Studio