CITYROW Westlake Village is a boutique fitness studio with expert instructors that pairs high intensity rowing intervals with sculpting weight and mat exercises. It’s a low impact, smart workout that works over 86% of your muscles and is welcoming of all shapes, sizes, ages and fitness levels, and we’d like to invite you to join the team!
If you are a positive, motivated, empowering leader in the fitness industry we want to hear from you! We are searching for the right person to join the CITYROW Westlake Village team as General Manager. This position provides an incredible opportunity to lead the studio's overall direction, coordination and operations.
You will be supported by the Owners, Studio Instructors, and Studio team to continue building an incredible culture and first-class experience each and every class for our customers. This is an exciting opportunity for the right person to get in on the ground floor with our team and grow.
A CITYROW General Manager is
Confident in leading a team, generating sales and creating long lasting member relationships
Highly motivated, confident, and a people-focused leader
Excellent communicator both orally and written – to studio team, ownership, and customers
Passionate about fitness, wellness and living a healthy lifestyle
Someone who has strong problem solving skills and is a self-starter
Able to multitask, prioritize effectively, and delegate as appropriate
Able to receive and give performance feedback effectively
Enjoys taking CITYROW classes and has a strong knowledge of the CITYROW concept
Prior experience managing a team within the fitness industry, high-end retail, or the luxury service industry.
2+ years of business experience managing sales revenue and expenses. Understanding of levers to increase profit.
Outstanding communicator and must be fluent in English. Willing to provide frequent and thorough communications to Studio Team members and ownership.
Honest, trustworthy, and driven to meet business objectives by empowering staff and delivering excellent customer service
Highly organized, proficient in data management, ability to prioritize and meet deadlines
Ability to excel in a fast changing, diverse environment
An outgoing “people person” who respects and values the opinions of co-workers, clients and the general public.
Computer savvy with high degree of comfort in Social Media and fitness studio software (e.g Mariana Tek, Mind Body)
Must live in close proximity of the studio
Bachelor's degree in business management, hospitality, or related field
Full-time; weekend availability
Must be flexible with your schedule and time
Non traditional hours - day, evening, and/or weekend hours, including holidays and long shifts as the business dictates
Overall accountable for generating leads and sales
Leverage entire team to deliver on weekly, monthly, and annual sales targets
Ensure all lead follow-up occurs consistently and timely
Train and supervise team members to become a best-in-class sales organization focused on “quality” sales that matches products to customers needs
Lead generation by leveraging all available channels including: Social Media, Business to Business, Customer referrals, Studio Team referrals, Community Events, Grass Roots Marketing, and Networking
Develop, execute and continually update the studio marketing strategy. The strategy is to include tactics and campaigns focused on generating leads
Own key marketing channels from planning to execution including but not limited to:
Social Media (e.g Instagram, Instagram Stories, Facebook)
Weekly CITYROW email (using BrandBot to communicate weekly marketing initiatives, studio happenings, and press)
Lead planning and execution for community and special events (e.g. outdoor pop-ups, local events, bridal fairs, corporate team building, etc.)
Lead and execute Business to Business marketing strategy. This included parterships and cooperative events that mutually benefit CITYROW and local complimentary businesses.
Manage in-studio marketing and maintenance (i.e. chalkboards, flyers, studio special events)
Hire and manage all aspects of staffing for the Instructors and Studio Sales Associates. Includes recruitment, hiring, training, and termination as necessary
Supervise, manage performance, and advise on pay and termination decisions related to Studio personnel
Optimize and publish staff schedule ongoing
Handle all new hire paperwork and on-boarding
Monitor class performance and communicate any schedule changes with the Studio Team
Ensure an incredibly positive and uplifting experience for every customer, every class!
Manage and resolve all client issues and requests
Ensure prompt response to all e-mails and Social Media comments and questions
Oversee daily operations of the studio
Generate and lead the review of weekly, monthly, and quarterly studio metrics and goal reports with ownership
Enforce CITYROW policies and procedures
Ensure cleanliness standards are met and maintained at all times
Ensure all forms, administrative supplies, and studio literature is stocked and visible
Order and manage inventory of studio supplies and retail merchandise
Perform ongoing maintenance on studio space and equipment as needed
Coordinate with any outside vendors when necessary (i.e. towel service, water deliveries, equipment repairs, etc.)
Attend all applicable CITYROW training/meetings at Corporate or via telephone or web conferencing
Any other duties as assigned
Compensation + Benefits:
This position offers a competitive base salary based on experience and performance
Commission paid on sales
Opportunity for additional bonuses based on studio performance
Unlimited growth potential within the company
Free Studio Membership
Discounts on CITYROW branded lululemon gear and all items sold in Studio