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Marketing Manager

CJ Entertainment & Media

Marketing Manager

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    Job Description

    COMPANY OVERVIEW: CJ ENM (Entertainment & Media) has led The Republic of Korea’s cultural content industry for the past 25 years. The Company has expanded its global footprint to the North American market through CJ ENM America and is now offering brands access to the world's largest K-POP MULTICULTURAL NETWORK targeting the U.S across our YouTube, Influencer, and Fan products. CJ ENM engages in a wide array of businesses across the entertainment industry including media, music, film, performing arts, animation, influencer marketing and conventions. CJ ENM also operates KCON, the largest Korean pop culture fan convention and concert series, which launched in LA as a one-day event in 2012 and has exponentially scaled in four years to become a global event that has expanded from Los Angeles to New York and across the world to destinations like Japan, Abu Dhabi, and Paris.

    CJ ENM has played a key role in creating a worldwide phenomenon by bringing inspiration to the lives of global consumers while building a culture that can be consumed and enjoyed by everyone around the world.

    POSITION OVERVIEW: CJ Entertainment & Media is looking for an incredibly driven and hands-on Marketing Manager to join our team. The Marketing Manager will focus on strategizing, building and executing campaigns to elevate CJ E&M’s virtual and live events, while integrating their skills and experience in social media and traditional avenues to reach and build our entertainment driven community.

    RESPONSIBILITIES:

    • Develop marketing strategies and plans and manage project campaigns
    • Monitor, review and report analytics and campaign results
    • Create and manage marketing partnerships with media, corporate and non-profit organizations
    • Manage and expand brands’ social media communities
    • Digital marketing – build and execute a comprehensive digital campaign including display ad, video, mobile, influencer marketing, email, SEO, SEM
    • Create marketing creatives including ads, trailers, social media assets by working with internal/external design & video editing team
    • Develop PR strategies and lead national PR campaign by working with PR agency
    • Organize and lead street teams and local outreach efforts
    • Handle additional ad hoc projects as needed

    EXPERIENCE & SKILLS:

    • Bachelor’s degree and 5 years of directly related experience in entertainment, music, news media
    • Strong knowledge, interest and passion in Korean entertainment
    • Digital/social media marketing experience
    • Event marketing (concert/convention) experience preferred
    • Advertising/PR agency experience is a plus
    • Ability to work with tight deadlines
    • Ability to juggle multiple projects and prioritize daily agendas
    • Ability to prioritize and delegate in high stress, high volume situations
    • Self-starter and highly motivated; enjoys working with people
    • Bilingual in Korean / English is highly valued

    Company Description

    CJ ENM (Entertainment & Media) has led The Republic of Korea’s cultural content industry for the past 25 years. The Company has expanded its global footprint to the North American market through CJ ENM America and is now offering brands access to the world's largest K-POP MULTICULTURAL NETWORK targeting the U.S across our YouTube, Influencer, and Fan products. CJ ENM engages in a wide array of businesses across the entertainment industry including media, music, film, performing arts, animation, influencer marketing and conventions. CJ ENM also operates KCON, the largest Korean pop culture fan convention and concert series, which launched in LA as a one-day event in 2012 and has exponentially scaled in four years to become a global event that has expanded from Los Angeles to New York and across the world to destinations like Japan, Abu Dhabi, and Paris. CJ ENM has played a key role in creating a worldwide phenomenon by bringing inspiration to the lives of global consumers while building a culture that can be consumed and enjoyed by everyone around the world.