Job Description

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Lead the Next Era of Healthy Eating

At Factor, we’re not just feeding people — we’re fueling lifestyles. As part of the global HelloFresh Group, we’ve revolutionized how the world eats, and Factor is the engine powering our fastest-growing segment. Already the #1 ready-to-eat brand for health-conscious consumers in North America, Factor is built on a simple but bold promise: healthy food can be craveable, convenient, and uncompromising.

Now, we're searching for a Chief Marketing Officer (CMO) to lead Factor into its next wave of brand and business growth. This is a rare opportunity for a visionary leader who thrives on turning ambition into action — and ideas into iconic impact.

The Opportunity

As CMO, you'll own the full marketing mandate for Factor — from brand evolution to growth experimentation, customer acquisition to product marketing. This is your chance to step into a category-defining brand with massive white space ahead and the backing of a high-performing, data-fluent organization. Your remit: rethink the playbook, redefine what’s possible, and lead a marketing function that drives transformative growth.

You won’t be maintaining momentum — you'll be creating it.

What You’ll Own

???? Brand Leadership & Storytelling

• Define and evolve Factor’s brand strategy and narrative to emotionally connect with health-first consumers.
• Lead world-class, cross-channel campaigns that move markets — not just metrics.
• Build a purpose-driven brand identity that scales across performance, owned, and experiential touchpoints.

???? Growth & Innovation Strategy

• Lead high-impact innovation sprints across creative, product, and digital to uncover new paths to scale.
• Pioneer bold initiatives in product-led growth, new verticals, and brand extensions.
• Own the roadmap for breakthrough partnerships (celebrity, influencer, institutional) that dramatically elevate awareness and cultural relevance.

???? Product Marketing Excellence

• Translate product truths into clear, compelling value propositions and claims.
• Partner with product, CX, and tech teams to shape user journeys that convert and retain.
• Drive go-to-market strategy for new products and experiences.

???? Strategic Leadership & Team Building

• Recruit, develop, and inspire a top-performing marketing organization across brand, growth, performance, and product marketing.
• Serve as a critical voice at the executive table — aligning marketing to company-wide strategy and long-term vision.
• Champion customer-centricity, data-driven decision making, and operational excellence.

What You Bring

• Visionary Brand & Growth Leader with 10+ years in senior marketing roles, ideally in D2C, consumer subscription, or high-growth consumer brands.
• Proven Success Driving Scalable Growth through both brand and performance channels. Experience leading 8-figure+ growth strategies preferred.
• Product-Led Growth Expertise — clear track record of building cross-functional product experiences that improve acquisition and retention.
• Executive Presence — credibility and influence with C-suite and board-level stakeholders.
• Creative Strategist Meets Commercial Operator — able to blend emotional brand-building with disciplined performance and data fluency.
• High-Velocity Decision Maker who thrives in fast-paced, test-and-learn cultures.
• Talent Magnet & People Leader — experienced in hiring and scaling high-caliber teams.
• Customer-Obsessed — grounded in deep consumer insight, empathy, and market intuition.

Why Factor? Why Now?

Factor is at a defining inflection point — with massive market tailwinds in health, wellness, and convenience. You’ll have the platform, investment, and team to execute your vision at scale, plus the entrepreneurial freedom to reimagine what healthy eating can mean for millions.

If you’re a transformative marketing leader ready to write the next chapter of a breakout brand — let’s talk.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$182,135—$212,503 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com