JOB DESCRIPTION

At Coding Dojo we pride ourselves on possessing a culture of execution that caters to wave makers rather than wave riders. If you're interested in joining a diverse and dynamic team who value speed, continuous improvement, measurement, focus, accountability, and always attacking the gap, you'll feel right at home at Coding Dojo. Our ideal candidate for the position of Performance Marketing Lead: You are an individual who is an expert in paid media campaign management (Google Search, Facebook, Instagram, Programmatic, etc) and breath data to optimize performance. Ideally, you have proven experience in working closely with product marketing, web teams and media partners at delivering high quality leads that turned into revenue while maintaining an optimal ROAS. You will be a core member of our Performance Marketing team.

What You'll Do

• This role is a foundational hire for Coding Dojo. You’ll be one of the most senior marketers on the team and have the opportunity to make a large impact
• Build and grow paid advertising channels managing to revenue growth and CAC targets
• Lead marketing launches for new courses across paid channels, landing page experiments
• Develop and maintain a comprehensive forecast model for Coding Dojo’s lead generation growth
• Optimize conversion from leads to customers through a variety of channels that may include landing pages, retargeting, email, and messaging
• Constantly seek opportunities to improve our processes and methodology
• Strive for analytical excellence maximizing return and increasing efficiency

REQUIREMENTS

• 5+ years total experience in performance and demand generation marketing

• 3+ years experience in owning strategy and day-to-day optimizations of social ad campaigns (FB & Instagram)

• 3+ years experience owning strategy and day-to-day optimizations of paid search campaigns (Google Search)

• Experience with tools such as Google Analytics, Google Ads (Search, GDN, Gmail, YouTube), Facebook Ad Manager, Google Tag Manager, Optimizely, Tableau, and Unbounce

• Excellent analytical skills. You love Pivot Tables!

• Comfortable managing Paid Search and Paid Social directly and eventually recruiting and training a junior analyst to co-pilot with you

• An entrepreneurial spirit that thrives in a fast-paced, ambiguous environment that requires you to take things from 0-100 under minimal supervision

• Ability to wear multiple hats on a regular basis and do whatever it takes to get the job done

• Must have all or strive for all these attributes: leadership, ambition, mastery, motivation, intellectual curiosity, continual improvement, adaptability, and grit.

• Must be able to take constructive criticism under a high-pressure environment.

• True passion for CodingDojo’s mission and a desire to learn to code yourself

PREFERRED QUALIFICATIONS

• Experience at medium- or late-stage startups
• Experience with Sales Ops (e.g. Hubspot CRM, Salesforce)
• Experience with SQL and BI tools such as Looker

ABOUT CODING DOJO

Coding Dojo is a global education technology company that offers a three-full-stack computer programming bootcamp, as well as courses on Data Science and other emerging technologies. The innovative curriculum and Learning Management System are designed to train students to become self-sufficient developers, regardless of their technical background.

We also make it a mission to support underserved communities and increase diversity in the tech industry.

This position is an amazing opportunity to join a rapidly growing company and make a positive impact in many people's lives. At Coding Dojo we pride ourselves on possessing a culture of execution that caters to wave makers rather than wave riders. If you're interested in joining a diverse and dynamic team who value speed, continuous improvement, measurement, focus, accountability, and always attacking the gap, you'll feel right at home at Coding Dojo.

As part of our recruiting process, we ask that all applicants complete the following survey: https://go.apply.ci/s/yW63prBXPb. The dojo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Coding Dojo is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact hr @codingdojo.com