At Ipsos, we make market research work. We know numbers. We understand people. And we succeed in delivering results. That’s why so many of the world’s leading brands and organizations look to us for their research needs.

Operating in over 80 countries, we’re a global leader in survey-based market research and one of the fastest-growing and most successful firms in the business. Our research focuses on five areas of specialty – advertising/media, marketing, public opinion, loyalty and data collection – and our work focuses on our people and our clients.

Ipsos Observer is the Survey Management, Data Collection and Data Delivery Specialists. We are experts in delivering business effective measurements, ready for in-house analysis by our clients. With our global reach and experience, we manage projects globally but at a local level, anywhere in the world. We provide a partnered access to the full depth and breadth of the Ipsos data collection infrastructure, through online and offline research methodologies, including online, telephone, face-to-face, and mobile. http://www.ipsos-na.com/research/observer/ 

VICE PRESIDENT, RESEARCH STRATEGY 

POSITION SUMMARY 

Ipsos Observer has a position available for a Vice President, Research Strategy. This role would preferably be out of our New York, NY, Chicago, IL or Los Angeles, CA offices, though a remote opportunity would be considered as we are flexible on location. The research strategy team is critical to the success of our business in providing thoughtful, flexible and focused research expertise to our clients which span across all major client categories, consulting firms, ad agencies, market research, data collection and sampling companies.

The ideal candidate will serve as a well-rounded and knowledgeable market research expert and leader to clients, as well as to internal business development teams and project management teams. Specific responsibilities include, but are not limited to, client consultation on research/sample design to best meet objectives, advising business development teams on recommended approaches and on developing winning proposals, and leading project execution initiatives by guiding project managers on all phases throughout the project lifecycle.

The role requires a proactive, resourceful researcher with superior attention to detail and critical thinking skills who is capable of building positive and collaborative working relationships with clients and colleagues.  

KEY RESPONSIBLITIES

The responsibilities for this position span across project execution, business development and client support. These responsibilities include:

• Develop, review and optimize proposals including objectives, methodology, sampling, analytic opportunities, deliverables and timelines
• Cultivate and strengthen client relationships through developing an understanding of their business objectives and ensuring exceptional client service
• Develop and revise questionnaires using research design best practices, including in-depth discussions with clients to ensure the survey instrument will result in actionable, relevant insights
• Oversee and troubleshoot complex research projects including testing links for respondent experience, advanced programming logic (e.g. MaxDiff, segmentation algorithms, etc.), quota designs, data quality issues, data inconsistencies, fielding issues, etc.
• Check data processing specifications for accuracy and to ensure output will meet expectations for analytic plan
• Create analytic plans and reports including charting (in PowerPoint or Google Slides) and writing analyses (headlines, key findings, recommendations) based on client objectives.
• Use secondary data sources to determine quota or balancing targets (both US and international) for clients with specific need for representative sample
• Present findings to clients virtually or in-person
• Advise and educate (including leading trainings) project management and business development teams on a wide variety of research topics and provide resources to answer questions as needed
• Build new client relationships and expand existing business with current clients, managing all aspects of the proposal and sales process for your accounts
• Employ a consultative, strategic selling approach to generate revenue, primarily from existing accounts and in-bound leads, that meets or exceeds defined revenue and profit targets
• Utilize CRM system to ensure accurate and current information about accounts
• Maintain knowledge of Ipsos’ products and services and trends in the market research industry

REQUIRED SKILLS AND EXPERIENCE

• Minimum 10 years of market research experience with demonstrated career advancement

• Research design expertise including:

  • Sampling and quota structures
  • Questionnaires
  • Analytic planning
  • Reporting, analysis and data visualization
  • General market research best practices and innovation

• Experience across a variety of market research projects (B2B, B2C, Ad Hoc, Tracking, etc.)

• Proactive and resourceful

• Consultative and collaborative

• Superior attention to detail, critical thinking, organizational and problem-solving skills

• Possess account development skills

• Consultative sales experience matching, proposing and selling market research solutions to clients with custom needs

• Self-motivated, curious, high energy with a passion for research and a tireless work ethic

• Excellent communication skills (verbal and written), as well as listening and presentation skills 

• Exceptional people management skills, including the ability to train, coach and motivate others and to work with a variety of people in a team setting

• Proficient with MS Office suite (Word, PowerPoint, Excel), SPSS and Desktop Reporter

• Periodic domestic travel required

WHAT MAKES US UNIQUE

We attract the best talent in the profession. We provide a dynamic environment that nurtures and enriches individual talents, and encourages initiative, innovation, change and risk-taking to further develop our business. We are enthusiastic, confident in what we do, and proud to be Ipsos.

HOW TO APPLY

If you are interested in joining a premier organization committed to satisfying our clients beyond their expectations, please submit a detailed resume at www.ipsos-na.com\careers. THOSE INTERESTED ARE ENCOURAGED TO APPLY AS SOON AS POSSIBLE.

IPSOS IS AN EQUAL OPPORTUNITY EMPLOYER

Ipsos is committed to equity in employment and in providing a workplace environment that treats all employees with respect and dignity. We are committed to providing equal opportunity to all staff and applicants. We thank all applicants; however only those short-listed for an interview will be contacted.

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Required Skills Required Experience